Strengthening Financial Literacy in the Education Sector Through Insurance Education
Surabaya is one of Indonesia’s regions experiencing significant economic growth, yet the insurance industry recognises ongoing challenges regarding public financial literacy and inclusion levels. In response, BRI Insurance conducted an educational programme as part of the National Movement for Financial Literacy (GENCARKAN) at Universitas Ciputra on 5 March 2026.
The initiative aimed to provide education on financial management and access to insurance services for university students and surrounding communities. Approximately 500 participants, comprising students, lecturers, and campus administrators, attended the event.
Ari Pratama, Deputy Division Head of Development & Operational Business Division at BRI Insurance, stated that the company is working to enhance insurance understanding across various segments, including students, communities in remote areas, Islamic boarding school residents, and community groups.
“With this insurance financial literacy and inclusion initiative, I hope that students and all segments of the surrounding community can understand and obtain the benefits of safe protection suited to their future needs,” Ari said.
When contacted, Budi Legowo, Chief Executive Officer of BRI Insurance, stated that BRI Insurance will continue to demonstrate its commitment to supporting improved financial literacy and inclusion, particularly in insurance. This aligns with BRI Insurance’s programme to support the Financial Services Authority’s (OJK) initiative for enhanced financial literacy and inclusion throughout Indonesia.
Legowo further explained that BRI Insurance offers general insurance products that can be selected according to needs. “All assets can be covered by us, and now BRI Insurance can also protect or cover assets at business premises,” he said. Additionally, BRI Insurance provides ease of access to general insurance services from purchase through to claims reporting, handled by an experienced team.
Through this programme, BRI Insurance reaffirms its commitment to strengthening the resilience of Indonesia’s national insurance industry. This step aligns with the company’s vision of supporting the financial literacy agenda promoted by the government.