SMAS Mobility Indonesia Strengthens Fleet Management and Integrated Rental Services with Salesforce Agentforce
Jakarta – Salesforce has announced that SMAS Mobility Indonesia, a rapidly growing integrated mobility services provider in Indonesia, has implemented Agentforce Sales as part of its digital transformation strategy to strengthen sales operations and accelerate business growth. Through this implementation, SMAS Mobility no longer relies on manual spreadsheet-based processes, as the entire sales pipeline can now be monitored in real-time through a unified dashboard. This step provides the sales team with consistent data-driven insights, making decision-making faster and significantly increasing productivity.
As a global leader in Artificial Intelligence (AI) CRM, Salesforce delivers trusted and autonomous AI agents through Agentforce along with a suite of best-in-class applications for sales, service, marketing, commerce, and IT. All these capabilities are integrated into a single platform, helping businesses transform into Agentic Enterprises.
Founded in 2023 as a joint venture between Sumitomo Mitsui Auto Service Company, Limited and Sumitomo Corporation, SMAS Mobility Indonesia was established to meet corporate needs for vehicle rental services and fleet management whilst realising its vision of building a sustainable future through comprehensive mobility services.
Driving Sustainable Growth and Strengthening Customer Relationships
By leveraging Agentforce Sales, SMAS Mobility now has a single source of accurate customer data, including purchase history, vehicle information, and service reports. This solution eliminates the redundancy that previously arose from manual spreadsheet updates. As a result, sales team leaders gain clear visibility into the pipeline, can prioritise incoming opportunities, monitor conversion rates, and ensure no potential business is missed. Agentforce Sales has also been optimised for mobile devices, enabling the sales team to always have access to the latest customer information in real-time from anywhere.
This approach allows SMAS Mobility to reduce administrative time, increase productivity, whilst enabling the sales team to focus more on customer interactions. Agentforce Sales also provides real-time visibility into contract renewals and new business opportunities, helping sales representatives improve follow-ups and identify potential upsell and cross-sell opportunities. Additionally, with analytics integrated across the platform, managers and the sales team can now easily pull daily reports, allowing them to act on real-time insights and make smarter, data-driven decisions to accelerate business growth.
“Strengthening customer relationships is at the core of SMAS Mobility Indonesia’s transformation from a traditional rental business into a true mobility company,” said Tetsuya Ijiri, President Director of SMAS Mobility Indonesia. “Previously, we relied on spreadsheets that slowed down processes and limited visibility. By digitalising our sales operations using Agentforce Sales, all data is now integrated into a single real-time platform as a single source of information. This transformation not only improves efficiency but also delivers deeper insights, faster responses, and the ability to track opportunities far more effectively. It gives us the agility we need to grow sustainably and innovate with confidence.”
“In today’s rapidly moving digital economy, the ability to deliver exceptional and personalised customer experiences at scale has become the primary differentiator between market leaders and other players,” said Vernon Cheo, Head of Emerging Small Medium Business at Salesforce ASEAN. “SMAS Mobility Indonesia exemplifies this modern approach. Strategic investment in this unified digital foundation that is AI-ready is key to enhancing operational advantage, building sustainable customer loyalty, and driving continued growth in the new mobility era.”