SmartFM relaunched in Jakarta

SmartFM relaunched in Jakarta

JAKARTA: Amid tight competition among local radios, SmartFM
Network was relaunched on Wednesday as a general news broadcaster
in Jakarta.

Fachry Mohamad, the station's group chairman, said that the
radio had already been operating on the 95.65 MHz frequency.

"Actually, we've been operating for seven years in Makassar,
South Sulawesi; Palembang, South Sumatra; Balikpapan, East
Kalimantan; Banjarmasin, South Kalimantan; Manado, North Sulawesi
and Semarang, Central Java," he said at the launch.

Programs on the new radio, which will have to compete for
market share with 45 other Jakarta FM stations, will be comprised
of 75 percent general news stories and knowledge-based
information, 20 percent entertainment -- mostly music -- and the
remainder advertisements.

He said operations would stick to the principle that a radio
broadcast is a motivator to boost the development of culture,
economics and society for the good of the nation.

Fachry belittled the worry that radio was heavily competing
for just five percent of the total Rp 9 trillion advertisement
spending, saying that he was optimistic about getting
advertisements.--JP