Six Avian Brands Strategies Lift Revenue to Rp 8.1 Trillion in 2025

Paint manufacturer PT Avia Avian Tbk reported revenue growth in 2025 amid challenging economic conditions. The company recorded revenue of Rp 8.1 trillion, up 8.7% year on year, with net profit reaching Rp 1.7 trillion. Andreas Timothy, Head of Investor Relations at Avian Brands, explained that the growth was not by chance but driven by several strategies implemented with discipline. He stated that Avian has at least six key steps to sustain sales growth in a difficult market. ‘Broadly speaking, there are six strategies we are pursuing to drive sales growth,’ he said. He elaborated that the first step is to expand the distribution network. In 2025, the company added five new distribution centres to reinforce product availability across regions. The second step is to strengthen the company’s information technology systems, particularly to monitor the performance of the sales force, which numbers around 2,000 people. Timothy noted that for several years the company has developed a tablet-based digital system used by every sales person to monitor sales targets and daily activities. ‘Each sales person has a tablet containing KPIs and a to-do lists. All sales activities, including which products to offer and which stores to visit, are recorded in the system,’ he said. In 2025, Avian added a new feature in the form of sales force automation, enabling the company to monitor the performance of each sales person in more detail each month. ‘With this system we can see reports for each sales person. So sales targets are not only set macro-level, but broken down to the detailed activities that must be carried out,’ he said. The next strategy is to increase production capacity, including the construction of new facilities to strengthen the wall paints segment. On the distribution side, in 2025 Avian added five own distribution centres, bringing the total number of its own distribution centres to 129, supported by 15 mini distribution centres and 38 third‑party distribution centres. Avian also expanded the use of tinting machines in building materials stores to allow on-site paint colour mixing at the point of sale. In addition, the company runs loyalty programmes for building material store owners and painters, which are believed to have a significant influence on which paint brands consumers choose. ‘In Indonesia, the decision on which paint brand to use is often not made by homeowners, but by painters and store owners. Therefore, we created loyalty programmes for them,’ Timothy said. He added that beyond the six steps above, Avian Brands continues to strengthen product innovation by launching 12 new products in the architecture solutions segment. Five of these products have been certified with Green Label Singapore, underscoring the company’s commitment to sustainability. This portfolio of environmentally friendly products continues to expand and contribute to rising sales. With this mix of strategies, Avian has managed to sustain sales growth while reinforcing its position as the market leader in the Indonesian decorative paint industry.