Sidoarjo Regency Government Strategy to Boost PAD from the Market Sector

Regent Subandi said the administration would roll out a digitalisation system across 19 markets managed by the local government. One feature is online retribution payments via QRIS through the My Retribusi app. ‘We have 19 markets, we want to optimise all of them through digitalisation. Yes, including paying retributions via QRIS, and more,’ he said on Tuesday, 19 May 2026. He noted the digitalisation is targeted to proceed soon. In fact, for the first time all market heads, market division heads, and relevant agencies were gathered at Pendopo Delta Wibawa Sidoarjo not long ago to discuss market optimisation. Subandi stressed that the market improvement is not only about the magnitude of retribution revenue, but also a comprehensive evaluation of market conditions. ‘We will check everything later. The important thing is that the aim of these retributions is to raise welfare for the people of Sidoarjo, not for other interests,’ he said. Furthermore, Acting Head of the Sidoarjo Department of Industry and Trade Happy Setyaningtyas Astrawati said the 2026 PAD target from 19 markets is around Rp16.7 billion. According to Happy, field observations show many kiosks and market stalls are quiet, especially in the garment sector. This is influenced by changes in consumer spending patterns, with more online shopping or modern markets being more comfortable. ‘The current market conditions mean that many kiosks and stalls are quiet, particularly for the garment sector. People are now more inclined to online purchases or to modern markets that are more comfortable,’ she said. To address this, the Disperindag is mapping all markets, collecting data on the number of kiosks, stalls, shops, and vacant or inactive areas. The regency government has also written to kiosk or stall owners not in use to ensure continued tenancy. If not used, the kiosks will be offered to other traders. In addition, Disperindag is working with Kominfo to prepare the My Retribusi digital dashboard, accessible to monitor market revenue in real time. ‘We hope it will be real time, so the Regent can directly check how much revenue the markets are earning,’ Happy said. The regency government is also mapping needs for market facility repairs, including revitalisation. Improvements will be carried out in stages in line with the APBD’s capacity. One market to be revived is Kedungrejo Market in Waru, which has not functioned for some time. Disperindag will partner with vegetable and fruit traders from Porong to open stalls at the market. ‘We hope buyers from Surabaya who frequently buy vegetables and fruit in Sidoarjo do not need to travel far to Porong; Kedungrejo will be sufficient because the sellers are the same,’ she added. The government is also accelerating digital marketing training for traders to enable online marketing. Happy confirmed that efforts to enliven markets will be conducted with operators and the market traders’ association, so traditional markets remain attractive to the public. ‘The bottom line is we cannot do it alone. We must work together with market operators and the traders’ associations so people want to shop in the markets and enliven them,’ she concluded.