Sandiaga Uno Trains Housewives in Home-Based Business as Eid Approaches
Yayasan Indonesia Setara (YIS) and Gebrakan Anak Negeri (GAN) held a Eid baking workshop at Mall Basura in Jatinegara, East Jakarta on Wednesday, 11 March, offering business opportunities to approximately 50 housewives through training in the production of dried cakes.
During the event, participants received training in processing local commodities made from taro waste and banana stems, which were converted into gluten-free flour. This flour was then used to produce various dried cakes, including peanut butter cookies, green onion crackers, nastar, and gluten-free brownies with chips.
Sandiaga Salahuddin Uno, founder of YIS, described the training as part of a community empowerment initiative, particularly targeting women to develop skills that support economic independence. Additionally, the activity aimed to reduce the stigma that women can only play roles within the household.
“Earning money before Eid and opening home-based businesses is perfect timing for housewives,” Sandiaga Uno said. “This activity is designed to create business opportunities through viral food products that are popular during Eid season, such as peanut butter cookies, green onion crackers, nastar, and gluten-free brownies with chips.”
Beyond teaching food production skills, participants were also introduced to practical applications of artificial intelligence (AI) technology to support product marketing. The activity additionally served as a platform for building networks among micro, small and medium enterprise (MSME) operators to encourage sustained sales.
Evie Sofia, Chairperson of Gebrakan Anak Negeri, expressed appreciation to Yayasan Indonesia Setara for supporting various empowerment programmes run by GAN. She explained that GAN is an organisation led by Sandiaga Uno that focuses on providing training and support to MSME operators and women to achieve economic empowerment.
“Sandiaga Uno and GAN share the same commitment to continuously support women’s economic empowerment so that housewives can become self-reliant,” Evie said. She added that the training, which utilised taro and banana stem waste as raw materials for gluten-free flour, was expected to open new business opportunities for participants, and she encouraged the women to start selling immediately. “Keep up the spirit, ladies, in carrying out today’s activities,” she concluded.