Sandiaga Uno: Companies Must Be Adaptive and Creative Amid Economic Turmoil
Former Minister of Tourism and Creative Economy Sandiaga Uno has stressed the importance of adaptive capacity, cross-sector collaboration, and creativity for businesses in addressing economic changes and global business dynamics. He conveyed this message whilst attending an iftar gathering organised by Bloom Group at the company’s headquarters.
According to Sandiaga, modern-era companies are required to move quickly in adapting to changes in times. Additionally, cross-sector collaboration and creative innovation are considered important factors for companies to survive and develop amid increasingly dynamic competition.
“This is the face of our economic future: adaptive, brave in synergy, and successful in combining fundamental industry with digital creativity,” he stated.
During the meeting, Chief Executive Officer of Bloom Group Andrew Chu also introduced the company’s business structure more closely, which encompasses several strategic sectors, ranging from energy, logistics, to creative media. Bloom Group is known to have four main business lines that are interconnected and support the company’s growth.
In the energy sector, the company operates Bloom Energy, which engages in coal trading with professional management systems. Meanwhile, in the logistics sector, Bloom X provides heavy transportation services to support commodity distribution through various modes, including barges and integrated logistics systems.
On the other hand, the creative economy sector is run through Bloom Media, which operates in digital content production, creator development, and digital media management across various platforms such as YouTube, TikTok, and Instagram.
The diversity of these business lines reflects Bloom Group’s strategy in building a business model that not only depends on the fundamental sector, but is also able to adapt to developments in the digital creative industry.
Andrew Chu assessed that the combination of energy, logistics, and creative media sectors represents a strategic approach in building an adaptive business. According to him, the integration of these various sectors allows the company to remain relevant whilst opening new growth opportunities amid changing economic landscapes.
Bloom Group’s Chief Financial Officer Hatta explained that the company strives to maintain balance between commodity sectors that are capital-intensive and creative sectors that are more dynamic. According to him, the presence of various business units within the company’s ecosystem enables Bloom Group to maintain resilience in facing market fluctuations.
“The presence of units such as Bloom Energy and Bloom Media creates a mutually reinforcing financial ecosystem, so that the holding remains resilient in facing market changes,” he stated.