Samsung Halts Sales of TVs and Household Electronics in China
KOMPAS.com - Samsung is withdrawing from the television and home appliances market in China. This decision has been confirmed by the South Korean company through its official website in the relevant country.
Based on this decision, Samsung will stop selling televisions, monitors, refrigerators, washing machines, dryers, air conditioners, vacuum cleaners, and air purifiers in China.
Along with this decision, Samsung has also confirmed that it will not launch any new products. Nevertheless, after-sales service support will remain available, particularly for customers who already own Samsung products.
Samsung’s exit from the Land of the Bamboo Curtain is driven by increasingly fierce competition.
Chinese TV and home appliances brands such as Haier, Midea, Hisense, and TCL have improved their product quality and maintained pricing standards that Samsung’s cost structure cannot match.
In addition, over the past few decades, Chinese consumer loyalty to domestic brands has significantly strengthened, especially following geopolitical conflicts involving the country.
Samsung’s manufacturing operations in the country continue for producing devices exported abroad.
Samsung confirms that its mobile phone business in China is still ongoing. However, it appears Samsung faces a tough road, as its mobile phone market share remains below one percent.
This figure has dropped drastically from 20 percent in the early 2010s.
Cited by KompasTekno from GizChina, Huawei’s comeback, along with competition from local brands like Xiaomi, Oppo, and Vivo, has made it difficult for Samsung to capture a viable segment among local consumers.
Samsung’s semiconductor business revenue in China grew 61 percent in the first quarter of 2026, with an operating profit of 57.23 trillion won (approximately Rp ), driven by chip sales.
Besides mobile phones and semiconductors, Samsung’s medical equipment business in China continues as before, as reported by KompasTekno from Korea Times.