Sales of sesame banana rolls, Magetan snacks, surge ahead of Eid festivities
Magetan — Sales of sesame banana rolls, a signature snack from Magetan Regency, East Java, have increased significantly as consumer demand rises during Ramadhan and approaching Eid 2026.
Lili Rusmiata, owner of the sesame banana roll UMKM “Berkah Ridho” in Milangasri Village, Panekan District, Magetan Regency, stated on Sunday that sales have risen sharply as many people purchase them for breaking the fast during Ramadhan as well as for Eid gifts.
“Alhamdulillah, there is an increase of approximately 40 per cent for several flagship products, primarily sesame banana rolls,” Lili said.
According to her, the highest sales come from online orders and gift shops throughout Magetan and surrounding areas. However, there are also orders from friends for breaking the fast meals.
She acknowledged that under normal conditions, daily production reaches 1,000 to 1,500 packs of various snacks. Calculated monthly, production reaches approximately 45,000 packs.
In addition to sesame banana rolls, which are the mainstay product, she also produces sesame peanut rolls, caramel peanuts, and caramel bananas.
Specifically during Ramadhan, Lili and her employees also produce various types of dry cakes, such as pineapple nastar, date nastar, kastengel, and chocolate mente. Despite rising raw material prices, Lili maintains affordable product prices.
“For caramel bananas, for example, prices remain in the range of 9,000 to 10,000 rupiahs per pack. We dare not increase prices even though several basic commodities have risen. A small profit is fine as long as the business runs smoothly,” she said.
The business, which has operated since 2014, uses Raja Nangka bananas with a sweet taste and texture suitable for deep frying. These bananas are sourced from Lamongan and Boyolali and regularly delivered to Magetan. Weekly banana requirements reach approximately 1.5 tonnes.
“If bananas are available from Magetan, but the quantity is limited. That is why we source from Lamongan and Boyolali,” she said.
To support production, the Berkah Ridho UMKM currently employs 25 people, mostly from surrounding villages.
“Currently, there are seasonal workers added. In total, there are now approximately 25 people helping with production,” she said.
She hopes her small business will continue to develop. She aspires to eventually build larger production facilities and open culinary tourism opportunities centred on UMKM.
“The hope is that the business runs smoothly, we can build larger production facilities, and perhaps one day it can be visited by tourists,” she said.