Rumiatun's Dedication as a BRILink Agent in Grobogan, Swiftly Serving Villagers on the Frontline

Jakarta (ANTARA) – Thanks to the dedication of Rumiatun, who bravely took a bold step by becoming a BRILink Agent, residents of Prigi Village, RT 05/RW 01, Kedungjati District, Grobogan Regency, Central Java Province, no longer face constraints in accessing banking services.

Previously, residents had to travel quite a distance to the bank branch to withdraw cash, deposit money, or simply check their balances. This situation made time, effort, and transport costs a challenge, especially for the majority of residents who work as farmers.

Rumiatun’s decision to become a BRILink Agent stemmed from her experience running a fertiliser kiosk business, which gave her an understanding of the economic needs and daily transactions of the surrounding community.

Armed with close ties to residents and her experience as a trader, she saw that people’s needs extended beyond consumables and farming inputs to include accessible financial services as well.

From there, she developed her kiosk into a BRILink Agent service point as an extension of banking services down to village level. Now, in addition to running the fertiliser shop, she also handles various financial transactions such as withdrawals, transfers, and bill payments.

The presence of BRILink at her kiosk has not only simplified access to formal financial services for residents but has also helped make village economic activity more efficient and inclusive.

“My intention is so that villagers do not have to travel far to withdraw money or receive assistance,” said Rumiatun.

Since then, a range of transactional needs can be completed locally. Residents can not only withdraw and deposit cash, but also transfer funds and pay bills. One service most appreciated by the community is the disbursement of Non-Cash Food Assistance (BPNT).

Like a mini ATM, Rumiatun acts as an officer helping BPNT recipients check balances and withdraw cash quickly via BRILink Agent.

“BPNT disbursements no longer have to be done at the branch office, because through Agen BRILink, the service is available closer, more efficient, and more practical for village residents,” said Rumiatun.

However, the journey of Rumiatun as a BRILink Agent in Grobogan has not always been smooth. In the early days of operation, she had to contend with low levels of understanding among the community about BRILink services. Many residents were unaware that transactions such as cash withdrawals, cash deposits, transfers, and BPNT disbursements could be performed directly in the village without visiting a bank branch.

She also noted that some residents did not even possess an ATM card or a savings book, making financial literacy and inclusion a challenge.

In her role, Rumiatun eventually became not only a BRILink Agent but also a bridge for financial education for the surrounding community. She actively explains the benefits of saving, the use of banking services, and the importance of transacting through the formal financial system. Gradually, these efforts have built trust among residents and encouraged them to become more familiar with and to use banking services optimally.

After eight years as a BRILink Agent, Rumiatun thanked BRI for the opportunity, which has helped facilitate financial transactions for nearby communities. She also hopes to continue optimising BRILink Agent services as an additional business.

This aim is pursued by increasing the number of transactions and expanding the customer network. She believes that with consistent, honest, and trustworthy service, Rumiatun’s BRILink Agent can remain active, trusted, and become a centre for financial services as well as farming needs for the surrounding community.

In a separate statement, Akhmad Purwakajaya, Director of Micro BRI, revealed that as part of efforts to boost public participation in the economy, BRI continues to promote financial inclusion while creating a sharing economy by involving communities as BRILink Agents.

By the end of December 2025, the number of BRILink Agents had reached more than 1.1 million agents, up 12.2 percent year-on-year. These agents are spread across 66,000 villages, reaching more than 80 percent of the country, including in 3T areas (frontier, outermost, and least developed).

“The role of BRILink Agents has transformed from a transactional service provider to a lifestyle micro provider. This underscores BRI’s consistency in building an inclusive and empowering financial ecosystem,” concluded Akhmad.