RoyalKueID Wheat Buns: A Practical Snack Growing with BRI Empowerment
Jakarta (ANTARA) – The public’s need for practical and easy-to-serve food has driven UMKM entrepreneurs to continuously innovate in producing relevant products for daily activities, such as the RoyalKueID wheat bun business from North Jakarta, which offers buns made from wheat ingredients.
RoyalKueID wheat buns provide products made from wheat that are practical to prepare and suitable as a breakfast choice or snack. With flavours adjusted to family tastes, these buns become an easy-to-enjoy food alternative, especially for children.
Co-founder of RoyalKueID wheat buns, Yusnianti, explained that the business started from a simple initiative that then developed into a business opportunity.
“The idea started emerging in 2023; we produced it for our own consumption and then dared to offer it to relatives and friends at the end of 2023. Initially, we only opened pre-orders within our circle, and the response was good, giving us the courage and opportunity to open our first outlet at the end of 2024,” she said.
As the business grew, RoyalKueID wheat buns now market their products through various channels, from offline outlets, resellers, marketplaces, social commerce, to B2B and participation in various exhibitions. The market reach continues to expand, not only at the local level but also reaching inter-city and inter-island buyers.
In supporting business operations, RoyalKueID wheat buns utilise BRI’s QRIS service to facilitate transactions with resellers, making the payment process more practical. On the other hand, Yusnianti is also actively improving her business management skills through the BRI LinkUMKM platform as a means of learning and business development.
“Since opening the first outlet at the end of 2024, I realised that to grow, I need to add knowledge. Praise be to God, we got advice from relatives who had joined LinkUMKM BRI. From there, I started seeking more information through various sources, including social media and websites. I still remember, the first class I took was after Eid in 2025,” she revealed.
Through the LinkUMKM platform, BRI continues to provide a learning and mentoring ecosystem for UMKM entrepreneurs throughout Indonesia. By the end of 2025, LinkUMKM has been utilised by 14.98 million UMKM as an online means to enhance business capacity, from strengthening competencies to expanding market access.
The platform offers six main integrated features, namely UMKM Smart, Rumah BUMN, UMKM Media, Community, Digital Showcase, and NIB Register, supported by 750 learning modules designed to strengthen both soft and hard skills of entrepreneurs.
On a separate occasion, BRI Corporate Secretary Dhanny stated that UMKM development is part of BRI’s strategy in building a sustainable people’s economy. BRI not only provides financing access but also supports business capacity enhancement through digitalisation and mentoring.
“UMKM development cannot be done partially but requires comprehensive ecosystem support. BRI through LinkUMKM and various digital services like QRIS continues to encourage business actors to improve capacity, expand market access, and strengthen sustainable competitiveness. This effort is part of BRI’s commitment to advancing UMKM while strengthening the foundation of the people’s economy,” Dhanny explained.