Jakarta (ANTARA) \u2013 The public\u2019s need for practical and easy-to-serve\nfood has driven UMKM entrepreneurs to continuously innovate in producing\nrelevant products for daily activities, such as the RoyalKueID wheat bun\nbusiness from North Jakarta, which offers buns made from wheat\ningredients.<\/p>\n
RoyalKueID wheat buns provide products made from wheat that are\npractical to prepare and suitable as a breakfast choice or snack. With\nflavours adjusted to family tastes, these buns become an easy-to-enjoy\nfood alternative, especially for children.<\/p>\n
Co-founder of RoyalKueID wheat buns, Yusnianti, explained that the\nbusiness started from a simple initiative that then developed into a\nbusiness opportunity.<\/p>\n
\u201cThe idea started emerging in 2023; we produced it for our own\nconsumption and then dared to offer it to relatives and friends at the\nend of 2023. Initially, we only opened pre-orders within our circle, and\nthe response was good, giving us the courage and opportunity to open our\nfirst outlet at the end of 2024,\u201d she said.<\/p>\n
As the business grew, RoyalKueID wheat buns now market their products\nthrough various channels, from offline outlets, resellers, marketplaces,\nsocial commerce, to B2B and participation in various exhibitions. The\nmarket reach continues to expand, not only at the local level but also\nreaching inter-city and inter-island buyers.<\/p>\n
In supporting business operations, RoyalKueID wheat buns utilise\nBRI\u2019s QRIS service to facilitate transactions with resellers, making the\npayment process more practical. On the other hand, Yusnianti is also\nactively improving her business management skills through the BRI\nLinkUMKM platform as a means of learning and business development.<\/p>\n
\u201cSince opening the first outlet at the end of 2024, I realised that\nto grow, I need to add knowledge. Praise be to God, we got advice from\nrelatives who had joined LinkUMKM BRI. From there, I started seeking\nmore information through various sources, including social media and\nwebsites. I still remember, the first class I took was after Eid in\n2025,\u201d she revealed.<\/p>\n
Through the LinkUMKM platform, BRI continues to provide a learning\nand mentoring ecosystem for UMKM entrepreneurs throughout Indonesia. By\nthe end of 2025, LinkUMKM has been utilised by 14.98 million UMKM as an\nonline means to enhance business capacity, from strengthening\ncompetencies to expanding market access.<\/p>\n
The platform offers six main integrated features, namely UMKM Smart,\nRumah BUMN, UMKM Media, Community, Digital Showcase, and NIB Register,\nsupported by 750 learning modules designed to strengthen both soft and\nhard skills of entrepreneurs.<\/p>\n
On a separate occasion, BRI Corporate Secretary Dhanny stated that\nUMKM development is part of BRI\u2019s strategy in building a sustainable\npeople\u2019s economy. BRI not only provides financing access but also\nsupports business capacity enhancement through digitalisation and\nmentoring.<\/p>\n
\u201cUMKM development cannot be done partially but requires comprehensive\necosystem support. BRI through LinkUMKM and various digital services\nlike QRIS continues to encourage business actors to improve capacity,\nexpand market access, and strengthen sustainable competitiveness. This\neffort is part of BRI\u2019s commitment to advancing UMKM while strengthening\nthe foundation of the people\u2019s economy,\u201d Dhanny explained.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/royalkueid-wheat-buns-a-practical-snack-growing-with-bri-empowerment-1774698672", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }