Revealed: What Made Bukalapak Profit Rp3.1 Trillion in 2025
Jakarta — Indonesian technology company PT Bukalapak.com Tbk (BUKA) has successfully reversed losses to record profits at the end of 2025. BUKA recorded a net profit attributable to the parent company of Rp3.1 trillion for the full year 2025.
According to the latest financial reports, BUKA recorded profit after previously reporting a loss of Rp1.5 trillion in 2024.
This profit achievement stems from net revenue growth, increasing from Rp4.4 trillion to Rp6.5 trillion. In line with the revenue increase, the cost of revenue also rose from Rp3.7 trillion to Rp5.9 trillion.
Subsequently, after deducting selling and marketing expenses which fell to Rp212.6 billion, general and administrative expenses which decreased significantly to Rp490 billion from the previous Rp1.4 trillion, plus other operating income which rose to Rp227 billion, and net investment gains which reached Rp2.3 trillion compared to the previous loss of Rp1.5 trillion, BUKA’s operating profit became Rp2.4 trillion from 2024’s loss of Rp2.5 trillion.
Subsequently, adding financial income which fell to Rp818.1 billion, financial expenses which rose to Rp9.9 billion, and the share of losses from associated entities which increased slightly to Rp59.6 billion, the profit before final tax charges and income tax became Rp3.1 trillion.
However, after deducting the profit before income tax charges and income tax expense, BUKA’s net profit for 2025 became Rp3.14 trillion compared to the previous loss of Rp1.54 trillion.
BUKA’s total assets for 2025 increased to Rp26.03 trillion from Rp24.7 trillion in 2024.
Management reported that consolidated revenue growth of 46% year-on-year, increasing from Rp4.5 trillion in 2024 to Rp6.5 trillion in 2025.
The Gaming segment, which operates gaming marketplaces such as Itemku and Lapakgaming, became the largest contributor with revenue of Rp1.5 trillion in the fourth quarter of last year, growing 8% quarter-on-quarter, driven by more effective marketing strategies and increased transaction activity at year-end.
Meanwhile, the Bukalapak Partner segment, which focuses on empowering micro and small-medium enterprises through providing access to virtual products, recorded revenue growth of 12% quarter-on-quarter to Rp191 billion, alongside increased demand for virtual products such as in-game currency and game top-up vouchers.
On the other hand, the Investment segment through the B-Money platform demonstrated strong growth momentum with revenue growth of 39% quarter-on-quarter to Rp25 billion, driven by an increase in transaction numbers and investor growth.
Finally, the Retail segment remains a strategic part of the company’s digital ecosystem through an omnichannel approach that offers a portfolio of local and international brands. This segment recorded revenue of Rp74 billion in the fourth quarter, growing 12% quarter-on-quarter, driven by strong year-end demand and warehouse clearance activity to optimise stock turnover.
Responding to Bukalapak’s encouraging business growth, Bukalapak Director Victor Putra Lesmana stated that the company now prioritises long-term business health. “2025 is an important moment for us to strengthen the company’s foundation by focusing on strategies that can provide long-term value to our stakeholders,” he said in a written statement.