Ramadhan Campaign Boosts Sales for Brands on Tokopedia and TikTok Shop
Jakarta – Tokopedia and TikTok Shop have reported that through their “Ramadhan Ekstra Seru” campaign, they have successfully boosted sales for numerous brands and achieved positive results through strategic marketing initiatives.
Stephanie Susilo, Executive Director of Tokopedia and TikTok E-commerce Indonesia, stated that by introducing the #JualanNyaman (comfortable selling) experience through relevant features and campaigns, the platforms have helped sellers focus on innovation and customer service, particularly during the holy month of Ramadhan.
“As a growth partner for sellers, we strive to deliver the #JualanNyaman experience through relevant features and campaigns, allowing sellers to focus on innovation and serving customers, especially during the blessed month of Ramadhan,” said Stephanie on Tuesday, 3 March 2026.
She highlighted the practical experiences of Bittersweet by Najla, Kurma Alif, Royal Canin Indonesia, LEGO ID Official Distributor, and PS Enterprise Official in leveraging Tokopedia and TikTok Shop during the Ramadhan period, which serve as inspiration for other business operators.
These five brands are featured in the Tokopedia & TikTok Shop Case Study Library, a comprehensive collection of seller success stories curated specifically for the e-commerce platforms. The initiative aims to assist business operators, marketing practitioners, and media in studying replicable business growth models.
Bittersweet by Najla: Trinity Strategy Drives Sevenfold GMV Increase
Bittersweet by Najla, a local brand on Tokopedia and TikTok Shop renowned for its cake boxes, implemented a “trinity” or “three-pillar” strategy that optimised products, video content, and marketing tools, resulting in a sevenfold increase in transaction value.
On the product side, the brand launched exclusive Ramadhan hampers. Packaging quality was enhanced to be more robust and secure for national shipping. The design was also adapted to resonate with the Ramadhan theme.
“We believe Ramadhan is not merely about sales volume, but about relevance and momentum. By introducing exclusive products, consistent LIVE sessions, and support from Tokopedia and TikTok Shop’s marketing tools, we successfully created a surge in growth,” said Najla Bisyir, owner of Bittersweet by Najla.
Kurma Alif: Seasonal Product Focus Drives 247 Per Cent Sales Growth
The article continues with additional case studies, demonstrating how brands utilised seasonal product strategies during Ramadhan to achieve significant sales improvements on both platforms.