Ramadan Sales Strategy Boosts Revenue: Five Brands Show Rapid Growth on Tokopedia and TikTok Shop
A number of business operators on the e-commerce platforms Tokopedia and TikTok Shop have recorded significant growth during Ramadan 2026. Various marketing strategies that utilise digital features, promotional campaigns, and collaborations with content creators are considered to be the key to increased sales.
Tokopedia and TikTok Shop noted that orders from sellers who participated in previous years’ Ramadan Ekstra Seru campaigns increased on average by two times. This positive trend is expected to continue during this year’s Ramadan, as consumer spending is expected to remain stable despite economic dynamics.
Executive Director of Tokopedia and TikTok E-commerce Indonesia, Stephanie Susilo, said the platforms continue to support business growth through various relevant features and campaigns. “As a partner in seller growth, we strive to deliver a comfortable selling experience through relevant features and campaigns, so that sellers can focus on innovation and serving customers, especially during the holy month of Ramadan,” said Stephanie.
She added that the Ramadan momentum is expected to drive sustainable business growth within a safe and trustworthy digital ecosystem.
Five brands selling on Tokopedia and TikTok Shop have shared their experiences leveraging the Ramadan momentum: Bittersweet by Najla, Kurma Alif, Royal Canin Indonesia, LEGO ID Official Distributor, and PS Enterprise Official. These five brands are featured in the Tokopedia and TikTok Shop case study library, which documents business growth practices on the e-commerce platform.
Bittersweet by Najla’s owner, Najla Bisyir, reported that her brand achieved a transaction value surge of up to seven times through a trinity strategy optimising products, video content, and marketing tools. She said the brand launched special Ramadan hamper sets with stronger packaging for national delivery. Additionally, live streaming sessions on TikTok were extended to seven hours daily and involved content creators to expand reach.
“We believe Ramadan is not just about sales volume, but about relevance and momentum. By presenting exclusive products, consistent LIVE sessions, and support from Tokopedia and TikTok Shop’s marketing tools, we successfully created significant growth,” said Najla.
Kurma Alif focused on seasonal products characteristic of Ramadan, specifically Kurma Safiya. This strategy drove sales growth of up to 247%. Owner Mutiara Nisa Rozdianda noted that approximately 90% of Ramadan sales came from affiliate content creators promoting products through Ramadan-themed content.
“Focusing on products closely associated with Ramadan such as Kurma Safiya, then driving them through the affiliate ecosystem and large-scale LIVE sessions, became the key to Kurma Alif’s Ramadan growth,” said Mutiara.
In the pet supplies category, Royal Canin Indonesia recorded sales increases of over 356% through community-based marketing strategies. The company built a network of more than 200 affiliate content creators and ran intensive live streaming sessions for 8 to 10 hours daily. A Royal Canin Indonesia representative said the strategy was combined with product bundling such as Kitten Starter Bundles and Wet Food Set of 3 Collections to increase transaction value.
“We are not just pursuing short-term sales, but building an ecosystem. With more than 200 active affiliates and consistent LIVE streaming strategies, we hope to create sustainable growth on TikTok Shop by Tokopedia,” they said.
In the toys category, LEGO ID Official Distributor reported transaction increases of 52% by implementing product bundling strategies and buy one get one (B1G1) promotional programmes. This strategy encouraged consumers to purchase multiple products at once, increasing average order value.
E-commerce Manager of LEGO ID Official Distributor, Nikken, said the promotion was strengthened by Super Brand Day campaigns on Tokopedia and support from key opinion leaders (KOLs). “Optimisation of various resources such as advertising features or special campaigns on Tokopedia, combined with data-driven execution, helped us formulate promotional strategies more precisely and measurably,” said Nikken.
PS Enterprise Official, which operates in video game sales, leveraged flash sale strategies with competitive pricing during Ramadan. This strategy drove sales increases of 42%. Owner Kustandy said the company also strategically placed advertisements on Tokopedia’s homepage to maximise exposure during major shopping moments.
“Ramadan is a moment when we go all-in. With the best prices in Flash Sales and support for maximum exposure, we hope to continue breaking sales targets,” said Kustandy.
Tokopedia and TikTok Shop believe these various strategies demonstrate that leveraging digital features, collaborating with content creators, and focusing on seasonal shopping moments can help business operators scale their businesses on e-commerce platforms.