Ramadan, Paramount's Momentum to Balance Recurring Income Through Atria
Jakarta – Entering two decades of operations, Paramount Enterprise is beginning to demonstrate ambitions to no longer rely solely on residential property development for its future prospects.
Behind the ambitious target of Rp5.5 trillion in pre-sales for 2026, this property development giant is aggressively steering towards strengthening recurring income streams.
The hospitality sector has been selected as the primary focus. Through its hotel management unit, Parador Hotels & Resorts, Paramount is investing significant capital expenditure worth Rp350 billion.
A bold step to inject new life into four-star assets that have long served as the company’s backup revenue source.
This strategic “makeover” is part of the broader vision of Paramount Enterprise President Director M. Nawawi.
He seeks to separate the value of retail and commercial assets into more focused divisions, enabling the hospitality business unit to stand equal with revenue from the residential sector.
“Our goal is for recurring income to grow at least 3 per cent annually. Currently its contribution stands at between 10 and 20 per cent. We are pursuing balance to achieve a 50-50 composition in the future,” Nawawi asserted during a media meeting in Gading Serpong on Thursday, 26 February 2026.
The Indonesian Hotel and Restaurant Association (PHRI) has indeed requested industry players to continue innovating to maintain stability in national rates and increase occupancy through authentic local collaboration.
The Ramadan and Eid holiday momentum this year will be the first proof of Atria’s new face.
Chief Operating Officer of Parador Hotels & Resorts, Johannes Hutauruk, is optimistic that the synergy between the early-year holidays and the holy month will significantly boost revenue, particularly from the food and beverage sector.
This refresh extends beyond physical renovation. In Magelang, Atria is attempting to “sell” experiences through “Pasar Lawasan”, a unique concept partnering with local SMEs using a traditional transaction system with wooden chips.
In addition, Atria Hotel Malang is responding to the market with “Ramadan Festival”.