Pupuk Indonesia Boosts Distribution as Subsidised Fertiliser Redemption Rises to 3.4 Million Ton in Early May

To boost distribution, Pupuk Indonesia is accelerating national fertiliser distribution to support the surge in subsidised fertiliser redemption, with realisations reaching 3.4 million tons as of early May 2026, a 36% increase year-on-year.

The company secretary of Pupuk Indonesia, Yehezkiel Adiperwira, explained that the increase in redemption indicates high enthusiasm among farmers, especially after the 20% reduction in the maximum retail price (HET) of subsidised fertiliser and the simplification of distribution management.

He explained that the reduction in the HET of subsidised fertiliser occurred in October 2025. Furthermore, the increase in fertiliser redemption is also driven by the simplification of distribution management through Presidential Regulation Number 113 of 2025, which makes access to subsidised fertiliser easier for farmers and distribution smoother. In addition, the high fertiliser redemption is also influenced by the prolonged rainfall in several areas.

“Therefore, we continue to ensure that fertiliser distribution runs optimally so that farmers’ needs can be met quickly and appropriately according to the needs in the field,” said Yehezkiel.

For this reason, the company continues to maintain sufficient national fertiliser stocks, which as of May 11, reached 1.1 million tons. The company also utilises the Command Centre and the i-Pubers application to maintain smooth distribution and ensure that stocks are maintained in each region.

“At the same time, it monitors the level of redemption and stock conditions in real-time at each delivery location,” said Yehezkiel.

He stated that the digital system allows the company to identify areas with high demand and quickly reallocate stocks without waiting for manual reports.

The reallocation of fertiliser stocks is carried out with the support of integrated logistics infrastructure, ranging from ports, fleets of ships, to warehouse networks, so that the transfer of stocks between regions can be carried out more quickly to maintain the availability of fertiliser in areas with high redemption rates.

“Through the Command Centre and the i-Pubers system, we can monitor stock conditions in real-time up to the kiosk level. This system allows for a faster distribution response if there are areas with high fertiliser needs,” he said. (Ant).