PT Pos Indonesia

PT Pos Indonesia

From Bisnis Indonesia

Data Business Indonesia's Christianto Wibisono was right in suggesting that PT Pos Indonesia should diversify its business. Especially since the company is in a transition period, going from an atomic era to a more revolutionary stage, as forecasted by Nicholas Negroponte, an expert of Media Lab MIT (United States).

In line with this, I would like to suggest the following business proposal, since I am a career consultant and a business observer of Internet. I too am of the opinion that the company should diversify its business.

It could, for instance, set up a sister company, or open up a special service for job hunters and human resource companies. This suggestion makes sense since 90 percent of job hunters send their applications through the post. The same applies to companies who contact would-be employees through the postal service.

Alas, this market potential has not been fully developed by PT Pos. On the contrary, various media often report them as unproductive; late letter deliveries for instance, turning expectations into profound disappointment on the part of the job hunters.

My suggestion is, to quote management expert Tom Peters, bring in an expert in management. PT Pos should assemble consumers and provide them with training, like teaching job hunters how to job hunt. At the same time, a special service for applications and interview letters should be set up. PT Pos could design special envelopes for application letters, which would help in sorting them out for priority service.

Synergy pursuits of business opportunities, in a marketplace and in a market space, should open up other latitudes, as in information and recreation, instead of mere postal service undertakings.

I foresee that this synergy will bring about revolutionary changes to PT Pos Indonesia, in line with the future lifestyle of the 21st century.

BAMBANG HARYANTO

Jakarta