Prudential-UOB Launches Dollar Insurance Product for Asset Diversification

JAKARTA, KOMPAS.com - PT Prudential Life Assurance (Prudential Indonesia) and UOB Indonesia have launched PRUFortune Dollar, a traditional dual-purpose life insurance product based in US dollars. This product is targeted at affluent to high-net-worth customers or the upper-middle class. The launch of this product comes amid changing global economic conditions, which are seen as driving the need for more adaptive investment strategies, including portfolio diversification and hedging through US dollar-based instruments. Chief Partnership Distribution Officer of Prudential Indonesia, Grace Luzar, stated that the needs of the affluent segment for investment diversification continue to rise in line with the importance of more comprehensive financial planning. “At Prudential Indonesia, our commitment to innovation is continuously realised through various solutions that are relevant to customer needs in every segment. For the affluent segment, the need for investment diversification is increasingly important alongside more comprehensive financial planning,” said Grace in her statement on Friday (24/4/2026). She added that the product is designed not only to offer potential returns but also financial protection for customers. This product combines life protection benefits and living benefits in one solution. Protection is provided for up to 15 years, with premium payments over five years of the policy term. One of the features offered is an annual cash benefit of 5 percent of the annual premium, paid from the first policy year up to the 15th year as long as the policy is active. Prudential states that this scheme is expected to help families maintain stable cash flow over a certain period. PRUFortune Dollar also targets customers with specific financial goals, such as preparing education funds for children, future family needs, or other long-term financial objectives. In detail, the main benefits offered include protection against death risk up to 105 percent of the total premiums or the surrender value formed at the time of risk, whichever is greater. In addition to the annual cash benefit, there is also an end-of-coverage benefit of 112 percent of the total premiums paid if the insured is still alive until the end of the policy term.