Professionalism, respect: Ericsson
Professionalism, respect: Ericsson
Transfer of technology and being a technology trendsetter is a
business commitment of PT Ericsson Indonesia, an international
communications company. Thus it is quite natural if Ericsson
dominates the market and mobile telecommunications network. "This
is supported by our dedication to creating professional
performance, respect and perseverance," said Director of Mobile
Phones and Terminals, Susanto Susilo, and Customer Director for
PT Ericsson Indonesia, Ade S.B. Sharif.
They also acknowledged Ericsson's ability to attract people's
attention to the development of telecommunications industry in
Indonesia.
"Ericsson's fast growth in the last two years is proof of its
capability, which is marked by an increase in inquiries and
sales," Susanto said.
"Ericsson covers 50 percent of the total cellular phone market
in Indonesia. Ericsson's cell phone products, such as GH 198, GH
688, GF 768, GF 788c and SH 888, are popular with people.
"People choose these products for their good quality, concern
for research and development and a high standard of service. Even
in 1999, Ericsson plans to realize seven new cell phone
products."
In order to be able to cover the market, Ericsson constantly
follows telecommunications industry developments and counts on
marketing, advertising and customer service. It was the first
company to introduce a cellular system to Indonesia, and Ericsson
is ready to compete in an open market.
Susanto and Ade also admitted that the country's critical
economic condition has had a bad effect on the industry, but said
Ericsson will continue, with the support of 325 professional and
well-trained staff.
Ericsson consistently increases the knowledge and expertise of
its staff with research programs and well planned training. This
is to keep up the staff's capability to create a global
telecommunications network and to fulfill consumers' wishes.
"It's about communications between people, the rest is
technology," said Ade.
Today, Ericsson offers the new T 28 dual-band mobile phone.
The T 28 is based on new technology and design platforms and is
set to mark a watershed in the development of cellular
technology. With advanced functions, including voice control,
automatic world clock and new battery technology, the T 28 is one
of the most fully featured cell phones available.
The T 28 is the smallest GSM mobile phone developed by
Ericsson to date. The interior of the phone contains new
functions, which will simplify efficient communications for the
consumers. One of the many new features is Voice Dialing, which
lets the user contact someone simply by saying a name.
Advanced software has been developed to ensure the user
interface is faster and easier to navigate. Examples of some new
features are the Profiles, which lets you adjust the phone to
different situations. You can restrict certain calls or allow
certain calls to get through during a meeting or choose different
ring signals and volumes, including the Vibrating Alert. The
phone is also developed to handle 37 languages.
Based on a new 3-volt platform, batteries are made from
lithium polymer, a technology that Ericsson is first to bring to
the market. Talk time is estimated at up to four or five hours
and standby time is up to 200 hours.
Ericsson has developed an all-new series of accessories to
complement the T 28, which can best be described as "intelligent
accessories" in that they provide more than the usual functions.
For instance, just by placing the phone in the vehicle hands-
free, the Profiles feature can automatically activate "vehicle
mode", that is, turning on the light in the display and turning
up the ring signal so tha it can be heard through traffic noise.