Precious Metal Investment Firm Opens Partnership Opportunities

Indonesia’s precious metals investment industry is once again introducing a new innovation. On 20 May, coinciding with National Silver Day, the first GoldVerium store was opened in Pasar Minggu, South Jakarta. GoldVerium’s founder, Edi Hermanto, explained that GoldVerium is a merger of four product lines: Minigold, Maxigold, Silverium, and Copperium. The name, he said, has been registered since 2021 as a long-term business identity. Unlike the previous concept, GoldVerium functions as an umbrella for four metal brands and opens partnership opportunities through expanding stores across regions. The new concept is designed so that all partners continue to benefit within a more integrated distribution system.

“We want to build a mutually supportive ecosystem. When consumers come to a GoldVerium outlet, partners still receive a share in accordance with the agreed rules,” Edi said in a statement on Wednesday, 20 May.

Pasar Minggu was chosen as the launch location because it is strategic and easily accessible from Bogor, Depok, South Jakarta, and West Jakarta.

Edi emphasised the importance of physical assets such as gold and silver amid the depreciation of currency due to inflation. He revealed that when he first came to Jakarta in 2001, gold was around Rp77,000 per gram and silver Rp800 per gram. Now the price of gold is around Rp2.8 million per gram, while silver is around Rp60,000 per gram. “What is actually happening is not that gold is rising, but that the value of money continues to fall,” he said.