Pos Indonesia initiates new marketing service

JAKARTA (JP): PT Pos Indonesia, a state-owned firm under the Ministry of Tourism, Post and Telecommunications, launched yesterday a new mobile marketing service, called Posarling, which brings stamp sales and money transferal services to the customer's door.

The company's president, Cahyana Ahmadjayadi, said that postmen on motorcycles will be equipped with radio paging equipment to enable them to serve customers at their homes.

"This program is designed to improve the service coverage of mailmen, each of whom generally deliver from 200 to 300 letters within three subdistricts per day," he said. The new marketing strategy is expected to assist busy people living in big cities.

He said that his company conducted a series of trial operations for the new service in Jakarta and the West Java towns of Tangerang and Bandung in June and July.

"The service, which is now still limited to cover only Jakarta, Bandung and Tangerang, will be expanded early next year to Semarang in Central Java, Yogyakarta, and Surabaya in East Java."

When asked about the financial arrangements for the service, Cahyana said that his company spent about Rp 60,000 (US$25) to modify and equip each motorcycle with a special box, while revenues from the service are estimated to reach about Rp 3 million ($1,320) per postman per day.

Pos Indonesia also signed a cooperation agreement here yesterday with the state-owned international telecommunications operator PT Indosat.

Yesterday's agreement, which was signed by Cahyana and Indosat's president, Tjahjono Soerjodibroto, will make it possible for the two parties to cooperate in businesses, including in the establishment of joint ventures.

"At the first stage, we agree to cooperate in nine activities. For example, Pos Indonesia will handle Indosat's domestic and international dispatching documents and the two firms will launch join promotions," Cahyana said. (icn)