Pos Indonesia initiates new marketing service<\/p>\n
JAKARTA (JP): PT Pos Indonesia, a state-owned firm under the
\nMinistry of Tourism, Post and Telecommunications, launched
\nyesterday a new mobile marketing service, called Posarling, which
\nbrings stamp sales and money transferal services to the
\ncustomer's door.<\/p>\n
The company's president, Cahyana Ahmadjayadi, said that
\npostmen on motorcycles will be equipped with radio paging
\nequipment to enable them to serve customers at their homes.<\/p>\n
\"This program is designed to improve the service coverage of
\nmailmen, each of whom generally deliver from 200 to 300 letters
\nwithin three subdistricts per day,\" he said. The new marketing
\nstrategy is expected to assist busy people living in big cities.<\/p>\n
He said that his company conducted a series of trial
\noperations for the new service in Jakarta and the West Java towns
\nof Tangerang and Bandung in June and July.<\/p>\n
\"The service, which is now still limited to cover only
\nJakarta, Bandung and Tangerang, will be expanded early next year
\nto Semarang in Central Java, Yogyakarta, and Surabaya in East
\nJava.\"<\/p>\n
When asked about the financial arrangements for the service,
\nCahyana said that his company spent about Rp 60,000 (US$25) to
\nmodify and equip each motorcycle with a special box, while
\nrevenues from the service are estimated to reach about Rp 3
\nmillion ($1,320) per postman per day.<\/p>\n
Pos Indonesia also signed a cooperation agreement here
\nyesterday with the state-owned international telecommunications
\noperator PT Indosat.<\/p>\n
Yesterday's agreement, which was signed by Cahyana and
\nIndosat's president, Tjahjono Soerjodibroto, will make it
\npossible for the two parties to cooperate in businesses,
\nincluding in the establishment of joint ventures.<\/p>\n
\"At the first stage, we agree to cooperate in nine activities.
\nFor example, Pos Indonesia will handle Indosat's domestic and
\ninternational dispatching documents and the two firms will launch
\njoin promotions,\" Cahyana said. (icn)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/pos-indonesia-initiates-new-marketing-service-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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