Pertamina Selects 350 Women Entrepreneurs for PFpreneur 2026 Programme

PT Pertamina (Persero) has selected 350 top women entrepreneurs from 8,210 female-led MSMEs who registered and completed a series of tiered learning and selection stages over the past three months for the PFpreneur 2026 programme. Pertamina Foundation Operations Director Gusman Adiwardhana stated in Jakarta on Monday that PFpreneur is part of an MSME development ecosystem run by Pertamina Foundation to spur national economic growth by strengthening women-led MSMEs. Launched in 2020, the programme has empowered 6,325 women entrepreneurs, with 840 of them becoming PFpreneur mentees. “In 2026, 350 womenpreneurs were selected after undergoing a learning and capacity-building process divided into four selection stages: pre-curation, curation 1, curation 2, and final curation, using a selection system of pre-tests, post-tests, and group assignments,” Gusman said during the PFpreneur 2026 Inauguration event. In the pre-curation stage, 3,489 participants passed administrative screening and received basic entrepreneurship training covering leadership, business mindset, consumer understanding, and strengthening product and market value. In curation stage 1, 2,339 selected participants studied business operations, cost structures and pricing, competitor analysis, marketing strategies, and sales evaluation to reinforce their business foundations. Curation stage 2 saw 1,279 MSMEs selected for training on product development, branding and business positioning, visual promotional content creation, and the use of technology and artificial intelligence to support business growth. Finally, entering the final curation, 802 participants underwent intensive mentoring on business growth strategies, financial management, pitch deck preparation, public speaking skills, and business negotiation and communication. From all these stages, the 350 best women-led MSMEs were officially selected as Pertamina’s fostered MSME partners through the PFpreneur 2026 Programme. The selected womenpreneurs will then have the opportunity to join Pertamina’s advanced MSME development programme, UMK Academy. Pertamina’s Director of Strategy, Portfolio, and Business Development, who also serves as Chair of the Pertamina Foundation Board of Trustees, Emma Sri Martini, said that strengthening the domestic ecosystem of MSMEs is key to facing global dynamics. “Indonesia’s domestic strength lies in its MSME sector. PFpreneur is one of Pertamina’s efforts to strengthen domestic power by providing gradual coaching, curation, and funneling,” she said. This also aligns with the Astacita vision regarding national economic growth through regional economic development. Meanwhile, Central Chairwoman of the Patra Women’s Association (PWP) Priscilia Simon Mantiri said Pertamina Foundation has created a space for Indonesian women to learn and grow. “When a woman is empowered, it is not only she who grows, but her family grows with her, her community develops, and ultimately this nation becomes stronger. Therefore, we believe the best investment is investment in people, especially women,” she said. According to her, the 350 selected womenpreneurs are proof that Indonesian women possess resilience in developing businesses while simultaneously fulfilling various roles in their families and communities.