Pertamina Selects 350 Women Entrepreneurs for PFpreneur 2026 Programme
Jakarta (ANTARA) - PT Pertamina (Persero) has selected 350 of the best female entrepreneurs from a pool of 8,210 female-led MSMEs that registered and participated in a series of learning sessions and multi-stage selections over the past three months as part of the PFpreneur 2026 programme.
Speaking in Jakarta on Monday, Gusman Adiwardhana, Director of Operations at Pertamina Foundation, stated that PFpreneur is part of the MSME development ecosystem managed by the Pertamina Foundation to stimulate national economic growth by strengthening female-led MSMEs.
Launched in 2020, the programme has empowered 6,325 women entrepreneurs, 840 of whom have become part of the PFpreneur development network.
“For 2026, 350 womenpreneurs have been selected after undergoing a learning and capacity-building process divided into four selection stages: pre-curation, curation 1, curation 2, and final curation, using a selection system involving pre-tests, post-tests, and group assignments,” Gusman explained during the PFpreneur 2026 Inauguration ceremony.
During the pre-curation stage, 3,489 participants passed the administrative selection and received basic entrepreneurship training, covering leadership, consumer understanding, and the strengthening of product value and market presence.
Subsequently, in the curation 1 stage, 2,339 selected participants attended training sessions related to business operations, cost structures and pricing, competitor analysis, marketing strategies, and sales evaluation to strengthen their business foundations.
In the curation 2 stage, 1,279 MSMEs were selected to receive training on product development, branding and business positioning, the creation of visual promotional content, and the utilisation of technology and artificial intelligence to support business growth.
Finally, entering the final curation stage, 802 participants underwent intensive mentoring regarding business growth strategies, financial management, pitch deck preparation, public speaking skills, as well as business negotiation and communication.
From all these stages, the 350 best female MSMEs were chosen to officially become partner MSMEs of Pertamina through the PFpreneur 2026 Programme.
Furthermore, the selected womenpreneurs will have the opportunity to participate in Pertamina’s advanced MSME development programme, known as the UMK Academy.
Emma Sri Martini, Director of Strategy, Portfolio, and Business Development at Pertamina and member of the Pertamina Foundation Board of Trustees, stated that strengthening the domestic ecosystem, specifically the MSME sector, is key to facing global dynamics.
“Indonesia’s domestic strength lies in its MSME sector. PFpreneur is one of Pertamina’s efforts to strengthen domestic power by providing gradual training, curation, and funneling,” she said.
This initiative aligns with the ‘Astacita’ objectives regarding national economic growth through regional economic development.
Meanwhile, the Chairperson of the Central Persatuan Wanita Patra (PWP), Priscilia Simon Mantiri, noted that the Pertamina Foundation has provided a space for Indonesian women to learn and grow.
“When a woman is empowered, it is not just her who grows, but her family and her environment also flourish, and ultimately, the nation becomes stronger. Therefore, we believe that the best investment is an investment in people, especially women,” she said.
According to her, the 350 selected womenpreneurs serve as evidence that Indonesian women possess the resilience to develop businesses while simultaneously managing various roles within their families and communities.