Pertamax Turbo Price Increase: HPM's Response

JAKARTA - The increase in the price of non-subsidised fuel oil (BBM) such as Pertamax Turbo has become a serious concern for automotive consumers in Indonesia. This situation not only impacts vehicle operating costs, which tend to rise with the fuel price increase, but also has the potential to affect consumers’ decisions in purchasing new cars. Yusak Billy, Sales & Marketing and After Sales Operations Director of PT HPM, stated that fuel price factors are indeed considered by prospective car buyers. However, Billy emphasised that the current Honda vehicle engines are sufficiently flexible in fuel usage. “On the other hand, Honda products are currently designed with engine technology that can still operate optimally using fuel with RON 90 to RON 91,” he said. Thus, consumers still have flexibility in fuel usage without having to rely on types with higher octane ratings. “Going forward, we will continue to monitor these developments and adjust our strategies to remain relevant to consumer needs,” he added. With these various adjustments, the fuel price increase such as Pertamax Turbo is estimated not to immediately pressure car sales. However, this condition remains an important factor shaping consumer preferences towards more efficient and flexible vehicles in fuel usage.