Pegadaian Sweeps Three Gold Awards at Asia Pacific Event, Proving Customer Service is Increasingly Recognised Globally

PT Pegadaian (Persero) has once again recorded an achievement on the international stage by winning three Gold awards at the Contact Center World Asia Pacific 2026 event held in Putrajaya, Malaysia, from 22 to 26 June 2026. This success is recognition of the customer service transformation that Pegadaian has carried out continuously. Through its Department Contact Center under the Service and Contact Center Division, the company secured the highest awards in three categories simultaneously. The three Gold awards won by Pegadaian are Best Operations Contact Center, Best Use of Social Media, and Best Self-Service Technology. The Contact Center World Asia Pacific is an international forum and competition that brings together the best companies in the Asia Pacific region to showcase innovations in customer service management, digital transformation, technology utilisation, and customer experience enhancement. In this year’s event, Pegadaian competed with various companies and institutions from a number of countries in the Asia Pacific region. The success of winning Gold awards in all categories entered is considered proof that Pegadaian’s service development has met competitive international standards for contact centre management. Pegadaian’s Director of Network and Operations, Eka Pebriansyah, stated that the awards are the result of the service transformation carried out consistently by the company. He noted that this achievement is not merely a symbol of appreciation but also demonstrates that Pegadaian’s operational standards and customer experience can compete with world-class companies. “This achievement is not just about the awards, but is a form of recognition that the service transformation carried out by Pegadaian has produced operational standards and customer experiences that can be aligned with the best companies in the world. We believe that service quality is one of the main foundations for building public trust and maintaining the company’s relevance amidst rapidly changing customer behaviour and technological developments,” said Eka.