ParagonCorp's Global Ramadan Initiative Reaches Muslims in Eight Countries

ParagonCorp has introduced a range of global-scale Ramadan initiatives reaching Muslim communities across eight countries. Through its brands Wardah and Kahf, ParagonCorp is engaging communities to strengthen spiritual values, solidarity, and social care during the holy month of Ramadan.

The activities are taking place in major cities worldwide including Mecca, Medina, London, New York, and Tokyo through collaborations with local communities and Muslim diaspora groups in various countries.

“From Jakarta to Medina, Mecca, London, Kuala Lumpur, and New York, we see one commonality: Ramadan becomes a moment for people to connect and reinforce goodness together,” said Andrie Kurniarahman, Group Head of Brand Development for Male Grooming, Personal Care & Innovation at ParagonCorp, in a written statement on Monday, 16 March 2026.

Kurniarahman added that although Paragon’s main operations remain focused on Indonesia and Malaysia, the company continues to expand its social impact through initiatives involving the global community.

As part of this effort, Wardah is organising the Global Quran Movement 2026 through the #TenangKuatkanLangkahmu campaign. This programme involves Muslim communities across eight countries: Saudi Arabia, Australia, England, the United States, Japan, China, Malaysia, and Indonesia.

Activities including Quranic reflection on Surah Maryam, open iftar meals, and Quran distributions are Wardah’s way of encouraging Muslim women to find inner peace as a source of strength in navigating life. “Through #TenangKuatkanLangkahmu, Wardah wants to encourage women to continually remember Allah amidst the dynamics of modern life. By remembering Allah, the heart finds peace and women can take stronger steps,” said Novia Sukmawaty, Senior Group Head of Global Halal Beauty Marketing at ParagonCorp.

The Global Quran Movement is implemented in partnership with various local communities. In Saudi Arabia, Quranic reflection activities and distribution of thousands of iftar meals are conducted around Al-Masjid Al-Nabawi and Al-Masjid Al-Haram. In London, Wardah collaborates with local Muslim communities to organise Open Iftar events attended by hundreds of people.

In Indonesia, the programme reaches millions of participants through collaboration with Quranic teaching communities, digital platforms, and social organisations. One example is the Daily Quran O’clock programme, which is followed by over 1.5 million participants from various countries including Indonesia, the United States, France, and India.

Beyond Wardah, Kahf also presents various Ramadan activities through the Global Ramadan Connect 2026 programme as part of the Bener Bareng campaign. This programme provides a space for Muslim men to learn, reflect, and grow together during Ramadan.

The activities begin in Jakarta and continue to cities worldwide including Medina, Chiba, New York, Mecca, London, and Kuala Lumpur. Overall, the programme reaches more than 8,000 participants across six countries through activities such as communal iftar meals, community discussions, Quranic learning, and reflection spaces for Muslim communities worldwide.

In Medina, Kahf provides iftar packages and conducts Al-Fatihah recitation correction sessions around Al-Masjid Al-Nabawi for visitors from various countries. In Chiba, Japan, Kahf collaborates with local communities to open a Quranic learning space for local Muslims and converts facing limited learning materials in Japanese.

In New York and London, hundreds of participants from diverse backgrounds gather for Ramadan Connect activities that bring together Muslim diaspora communities through reflection sessions, discussions, and tajweed learning. Through these activities, Kahf wishes to convey the message that the journey towards becoming a better person feels stronger when undertaken together.

In Indonesia, ParagonCorp also introduces various Ramadan initiatives involving the broader community through the ParaGoNation collaborative ecosystem, a collaborative space that brings together various communities, volunteers, and partners to create social impact.

Throughout this month of Ramadan, ParagonCorp is activating 42 mosques across various regions of Indonesia through religious and social activities, whilst collaborating with 93 communities in goodwill programmes that encourage a spirit of sharing and care for one another.

This collaboration with various communities forms part of ParagonCorp’s efforts to expand its social impact whilst strengthening the spirit of togetherness during Ramadan.

Beyond community activities, ParagonCorp also presents inspirational Ramadan content through a short film titled “Gak Pernah Absen” (Never Absent). This two-minute film tells the story of simple messages from parents often filled with typos, yet containing care and affection that never wanes. The film can be watched on Paragon’s official YouTube channel.

“For Paragon, Ramadan is not merely a moment to strengthen worship, but also an opportunity to expand collaboration in bringing benefits to society. Through the ParaGoNation ecosystem, we want to create a space for communities, volunteers, and various partners to move together in spreading goodness, so that the spirit of Ramadan can be felt more widely by society,” said Astri Wahyuni, Director of Corporate Affairs at ParagonCorp.

Additionally, ParagonCorp continues its Sumatera Bangkit initiative as part of the company’s commitment to supporting communities in need. Through collaboration with the Bandung Institute of Technology (ITB), Paragon has introduced water filtration technology with a capacity of up to 7,000 litres per hour.

This technology helps provide access to clean water for approximately 1,200 residents in Aceh Tamiang, whilst forming part of Paragon’s efforts to expand social impact through various humanitarian programmes.