Oxford Economics Study: McDonald's Indonesia Ecosystem Creates Tens of Thousands of Jobs
An independent study by Oxford Economics indicates that McDonald’s Indonesia’s operations generate layered economic impacts for the national economy, notably through cross‑sector job creation and strengthening of the domestic supply chain.
Covering the period April 2024 to March 2025, the study notes that every 100 employees directly employed by McDonald’s Indonesia can support around 330 additional jobs across various sectors, from agriculture and distribution to support services. Associate Director Stephen Foreman of Oxford Economics said the findings illustrate the broad contribution of the McDonald’s ecosystem to communities across the country. ‘Our research demonstrates the extent of McDonald’s contribution to businesses and local communities across Indonesia, driving economic growth through job creation, franchise development, and partnerships with local suppliers,’ he said on Friday 6 March.
The study also highlights a multiplier effect on gross domestic product. For every Rp1 million of direct economic activity generated by McDonald’s Indonesia, an additional Rp4.9 million of economic activity is generated in other sectors.
Michael Hartono, Director of Marketing, Communications, Digital, Strategy & Insight at McDonald’s Indonesia, said the company is committed to strengthening local partnerships and expanding access to work for communities. ‘Over more than three decades, we have built McDonald’s Indonesia as part of everyday life. The spirit of Sepenuhnya Indonesia underpins our efforts to strengthen local partnerships, create work opportunities, and deliver growth for many,’ he said.
McDonald’s Indonesia, owned by PT Rekso Nasional Food, currently runs more than 300 restaurants across 94 cities in Indonesia.
The study notes that the local economy is reinforced by a supply chain that is largely domestic. It recorded around Rp3.8 trillion, or 86% of total supplier spending, allocated to local partners in sectors such as agriculture, livestock, and manufacturing. About 76% of restaurant raw materials are sourced locally, including chicken, vegetables, eggs, rice, chili, and cooking oil.
One local supplier partner, Made Gunada, said the long‑term partnership with McDonald’s Indonesia provides opportunities for local businesses to grow while empowering farmers in various regions. ‘From a small operation in Bali, our sustainable partnership has allowed us to expand to involve hundreds of farmers in West Java, Central Java, and East Java, and to supply more than 50% of McDonald’s restaurants in Indonesia,’ he explained.
Beyond economic impact, the company acts as a starting point for career life for many young people. Of the total 11,208 direct employees, about 43% are in the 18–24 age group. One crew member, Nurlaila, said working at McDonald’s Indonesia offers a first step into the professional world, teaching discipline, responsibility, and teamwork.
The study also records that the McDonald’s Indonesia ecosystem supports about 48,700 jobs across various sectors. Women represent 40% of the total workforce, with around 44% of leadership positions held by women. The company also promotes inclusive employment through the Special Crew Teman Tuli programme for people with disabilities. Yanto, an employee, said the opportunity has helped him develop independently: ‘I am treated equally and trusted to perform my role fully. Through training and mentoring, I have grown, built a family, and funded my children’s education until they graduated.’
In addition to its economic contribution, the company’s social programmes include support for Ronald McDonald House Charities, which has helped 2,933 families and provided more than 63,000 nights of lodging for families of ill children. Hartono emphasised that the company will continue to focus on inclusive growth through job creation, partnerships with local businesses, and various social initiatives for communities: ‘We believe business success is not only measured by numbers but by real benefits to society.’