Optical Industry Targets Muslim Women's Eyewear Segment

REPUBLIKA.CO.ID, JAKARTA – Players in the optical industry are starting to target the segment of women who wear the hijab as an increasingly specific market niche. The growth of the active Muslim female population with high mobility is driving the need for glasses that are not only functional but also comfortable to wear with a hijab.

Indonesia is one of the countries with the largest population of women who wear the hijab in the world. Their busy activities, including during Ramadan, mean that the comfort of the frame, stability, and ease of putting on and taking off are major considerations when choosing glasses.

This trend has been responded to by a number of optical retailers by offering a more targeted product curation. Optik Tunggal, for example, has launched the agnès b. Hijab Series collection, which is curated for the Indonesian market and has been introduced digitally in the run-up to Ramadan.

Doli Rosmiaty, Director of Operations at Optik Tunggal, said that the company sees the needs of female consumers who wear the hijab as becoming increasingly diverse, especially in terms of daily comfort. Ramadan is considered a relevant moment to introduce this approach. “We understand that Indonesian women have dynamic activities, including during Ramadan. Through the latest collection, we want to offer a selection of comfortable glasses that still align with the personal character of each individual,” said Doli on Tuesday (24/2/2026).

In terms of design, she said, this collection highlights frames where the arms extend seamlessly from the front to the back, with a smooth surface and balanced proportions. The nose pads are designed to help keep the frame stable when used in various activities, including when wearing headphones or a mask.

Doli added that comfort is the main factor in the curation process for this segment. “We see that comfort in wearing glasses is a major factor for female consumers who wear the hijab. We hope that this collection can provide a more comfortable visual experience during Ramadan,” said Doli.

This move reflects the strategy of the optical industry in expanding market segmentation in the face of increasingly fierce retail competition. An approach based on the specific needs of consumers is considered key to maintaining growth in the domestic market.