{
    "success": true,
    "data": {
        "id": 1569034,
        "msgid": "optical-industry-targets-muslim-womens-eyewear-segment-1771952675",
        "date": "2026-02-24 22:26:40",
        "title": "Optical Industry Targets Muslim Women's Eyewear Segment",
        "author": "Satria K Yudha",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesia's optical retailers are increasingly targeting women who wear hijabs as a distinct market niche, with companies like Optik Tunggal launching dedicated product collections featuring designs optimised for comfort and stability with headwear. This strategic market segmentation capitalises on Indonesia's large population of active Muslim women and reflects the industry's response to heightened retail competition through consumer-focused curation.",
        "content": "<p>REPUBLIKA.CO.ID, JAKARTA \u2013 Players in the optical industry are\nstarting to target the segment of women who wear the hijab as an\nincreasingly specific market niche. The growth of the active Muslim\nfemale population with high mobility is driving the need for glasses\nthat are not only functional but also comfortable to wear with a\nhijab.<\/p>\n<p>Indonesia is one of the countries with the largest population of\nwomen who wear the hijab in the world. Their busy activities, including\nduring Ramadan, mean that the comfort of the frame, stability, and ease\nof putting on and taking off are major considerations when choosing\nglasses.<\/p>\n<p>This trend has been responded to by a number of optical retailers by\noffering a more targeted product curation. Optik Tunggal, for example,\nhas launched the agn\u00e8s b. Hijab Series collection, which is curated for\nthe Indonesian market and has been introduced digitally in the run-up to\nRamadan.<\/p>\n<p>Doli Rosmiaty, Director of Operations at Optik Tunggal, said that the\ncompany sees the needs of female consumers who wear the hijab as\nbecoming increasingly diverse, especially in terms of daily comfort.\nRamadan is considered a relevant moment to introduce this approach. \u201cWe\nunderstand that Indonesian women have dynamic activities, including\nduring Ramadan. Through the latest collection, we want to offer a\nselection of comfortable glasses that still align with the personal\ncharacter of each individual,\u201d said Doli on Tuesday (24\/2\/2026).<\/p>\n<p>In terms of design, she said, this collection highlights frames where\nthe arms extend seamlessly from the front to the back, with a smooth\nsurface and balanced proportions. The nose pads are designed to help\nkeep the frame stable when used in various activities, including when\nwearing headphones or a mask.<\/p>\n<p>Doli added that comfort is the main factor in the curation process\nfor this segment. \u201cWe see that comfort in wearing glasses is a major\nfactor for female consumers who wear the hijab. We hope that this\ncollection can provide a more comfortable visual experience during\nRamadan,\u201d said Doli.<\/p>\n<p>This move reflects the strategy of the optical industry in expanding\nmarket segmentation in the face of increasingly fierce retail\ncompetition. An approach based on the specific needs of consumers is\nconsidered key to maintaining growth in the domestic market.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/optical-industry-targets-muslim-womens-eyewear-segment-1771952675",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}