One in three new cars sold in Indonesia is a Toyota
Jakarta, Kompas.com – Toyota Indonesia recorded a market share of 31.2 per cent over January–December 2025. In other words, one in three new cars sold in Indonesia came from the Japanese manufacturing giant. Marketing Director of PT Toyota Astra Motor (TAM), Jap Ernando Demily, said the achievement reinforces Toyota’s position as the leading player in the national automotive market.
“Converted into market share terms, it remains above 30 per cent. That means one in three cars in Indonesia in 2025 are Toyotas,” he said in Jakarta on Friday (6 March 2026).
According to Ernando, one of the keys to Toyota staying at the top is its ability to tailor products and services to the character of the market across different regions.
“Wherever Toyota operates across Indonesia, we always adapt to the needs, habits, and conditions of the local communities,” he added.
This dominance is also reflected in the regional distribution of market share. In Sumatra, Toyota controls around 37 per cent of the market with models such as the Toyota Kijang Innova contributing as a major factor.
Meanwhile in Kalimantan, the market share reached 36.3 per cent with the Toyota Hilux widely used as a work vehicle.
Next, in Sulawesi, Toyota achieved around 40.4 per cent and 32.6 per cent in Bali and Nusa Tenggara.
Not only strong in domestic markets, Indonesia’s contribution is becoming increasingly important in Toyota’s global network.
Since first positioned as an export base in 1987, total Toyota vehicles shipped from Indonesia up to 2025 has reached about 3.15 million units to nearly 100 countries.
According to President Director of PT Toyota Motor Manufacturing Indonesia (TMMIN), Nandi Julyanto, exports now cover not only conventional vehicles but also include electrified models with a growing localisation of components.
“From 1987 Indonesia began to be positioned as a base for exporting Toyota vehicles, and its role has continued to evolve to the present,” he said.
This transformation means Indonesia is no longer merely a market, but also part of the global value chain of the automotive industry.