Once a Residential Focus, Gading Serpong is Now Proliferating as a Business Area
Investment growth in Tangerang Regency is propelling the Gading Serpong area into a new economic node for West Jakarta. This shift is driven by increased business activity, the emergence of new enterprises, and a rising demand for commercial space.
Data throughout 2025 shows that realised investment in Tangerang Regency reached Rp37.62 trillion. The largest contribution came from the tertiary sector, including services, trade, logistics, and property, which accounted for 57.9 percent of the total investment. Meanwhile, the housing, industrial estate, and office sectors recorded an investment value of Rp11.78 trillion, whilst the trade and repair sector contributed Rp4.86 trillion.
These dynamics are also reflected in Gading Serpong. Throughout last year, 1,464 new businesses reportedly began operating in the area. This growth demonstrates the increasing need for business premises, particularly for the retail, culinary, professional services, and customer-facing business sectors.
CBRE Head of Research & Consulting, Anton Sitorus, assesses that the development of commercial areas in Gading Serpong is part of a natural stage in the property development cycle. According to him, an area that initially develops as a residential zone will undergo functional diversification as the population, public mobility, and the need for various support services increase.
“This growth is considered normal. The property development cycle begins with housing, followed by offices, shop houses, hotels, and so on,” Anton stated on Tuesday (16/6).
Anton added that Serpong and Gading Serpong have long been predicted to become rapidly growing buffer zones for Jakarta. This development is supported by the good quality of the residential areas, mature development planning from the developers, and connectivity that is increasingly integrated with other regions.
“Indeed, several developers there have quite good development plans. The public also knows that the western areas, such as Serpong and its surroundings, have great potential. The east also has good areas. This is because land and property prices within Jakarta are very high, while the buffer zones offer more affordable options,” Anton explained.
Responding to the growth of business activity in Gading Serpong, Summarecon Serpong is developing the Serpong CBD as a commercial area designed to meet the continuously increasing demand for business space.
One of the projects being developed is City Gate, a 40-hectare area located in the connecting corridor between Gading Serpong, BSD, Alam Sutera, and Lippo Karawaci. This area is supported by access to the Jakarta-Tangerang Toll Road and the Serpong-Balaraja Toll Road.
Summarecon Serpong Executive Director, Albert Luhur, stated that the needs of business operators are now more diverse, requiring commercial space options that can accommodate various types of businesses. To this end, City Gate offers several products, including City Gate Office Suites, City Gate Graha, and commercial plots that can be developed according to business needs.
“City Gate Office Suites are prepared for businesses that require a representative space as well as brand expression,” said Albert.