OJK Launches Social Media Guidelines to Strengthen Digital Banking
OJK Launches Social Media Guidelines to Strengthen Digital Banking
07 Apr 2026 18:03 WIB
Voice of Indonesia
Key Points
The Indonesian Financial Services Authority (OJK) has launched Banking in Social Media Guidelines for commercial banks to strengthen digital governance in the banking industry.
In these guidelines, the management of banking social media is conducted systematically.
RRI.CO.ID, Jakarta - The Financial Services Authority (OJK) is strengthening digital governance in the banking industry by launching the Banking in Social Media Guidelines for commercial banks.
The guidelines were introduced by OJK’s Executive Director of Banking Supervision, Dian Ediana Rae, together with banking executives in Jakarta. The initiative is part of efforts to enhance oversight of digital banking activities.
Dian noted that social media has become the primary channel for banks to communicate with the public, expanding access to information and facilitating interaction with customers. He added that social media also supports the promotion of financial products and services, but its use carries risks, particularly reputational ones.
“Social media has now become a vital tool for the banking sector to enhance interaction with customers, expand service reach, and strengthen customer loyalty. It also serves as a strategic channel in the development of digital-based banking products and services,” Dian said in a press statement on Monday, April 6, 2026.
The guidelines stipulate that banks must manage social media systematically, with a framework based on governance, risk management, compliance, and oversight.
They also include crisis communication strategies, such as stress tests to anticipate digital risks. Dian emphasized that financial stability is increasingly influenced by the quality of digital communication, making it essential for banks to respond quickly to shifts in public sentiment.
The guidelines further regulate banks’ partnerships with financial influencers, or finfluencers, requiring transparency, disclosure of conflicts of interest, and accountability for content.
OJK has also proposed regulatory relief for finfluencers in the revision of Law No. 4/2023 on the Development and Strengthening of the Financial Sector (UU P2SK). The proposal includes criminal penalties for the dissemination of financial misinformation.
The proposal was presented by OJK Board of Commissioners Chair Friderica Widyasari Dewi to the House of Representatives during a public hearing in Jakarta on Monday, April 6. She argued that regulations governing finfluencers should be elevated to the level of law.
Friderica noted that strong regulations currently exist only in the capital market sector, where the law already provides for criminal sanctions against the spread of misinformation. “We request that you consider the need for a provision establishing criminal norms, including criminal sanctions against parties who disseminate false information,” she said. (Gusti Panji/Lasti Martina)
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