OJK Issues Regulation for Financial Influencers
Jakarta, CNBC Indonesia - The Financial Services Authority (OJK) has issued a regulation for influencers who convey financial information to the public. The rule is contained in OJK Regulation (POJK) Number 6 of 2026 concerning the Conduct of Information Providers in the Financial Services Sector.
Agus Firmansyah, Head of the Integrated Financial Services Sector Surveillance and Policy Department, stated that this POJK for Information Providers (Financial Influencers) is an effort by OJK to encourage the delivery of financial services sector information that is clear, accurate, honest, easily accessible, and not potentially misleading, thereby supporting consumer and public protection.
“This POJK is expected to serve as a guideline for Information Providers, especially those who are well-known and have influence over the public, to jointly maintain the quality of financial sector information. This is to create a financial services ecosystem that is increasingly trustworthy, has integrity, and is capable of supporting public financial literacy,” he said in a written statement on Wednesday (24/6/2026).
This POJK was drafted as an effort to take protective and preventive measures against consumer and public losses caused by the dissemination of financial services sector information by Information Providers. According to him, with the increasing role of parties conveying information related to financial products and services to the public, a code of conduct is needed to ensure that information is conveyed responsibly.
“This regulation is also expected to improve the quality of information received by the public, which is used in making financial decisions,” he said.
The POJK defines an Information Provider as a party other than a Financial Services Business Actor (PUJK) who conveys financial services sector information aimed, either directly or indirectly, at improving financial literacy and/or influencing consumers and the public in utilising products and/or services.
This POJK contains provisions regarding the basic conduct of information providers. It also covers the activities of conveying financial services sector information, which includes financial education, marketing, and providing recommendations. Furthermore, it addresses the utilisation of financial education learning management systems by information providers, supervision by OJK, and written orders and termination of access to electronic media.
It is stated that information providers may cooperate with Financial Services Business Actors (PUJK) through marketing activities. In such marketing activities, PUJK has the obligation and responsibility for the information conveyed by the Information Provider.
In relation to the activity of providing recommendations for financial products and/or services carried out by Information Providers, this POJK emphasises the need to have a licence if the recommendation activity requires licensing based on statutory provisions. “For example, the obligation to have an investment advisor licence for Information Providers who carry out activities recommending capital market products,” he added.
Furthermore, to provide recommendations for digital asset products and/or services, Information Providers are required to have competency certification and knowledge in the financial services sector.