NIAGA CIGNA Life: Toward a better life
NIAGA CIGNA Life: Toward a better life
In today's economic crisis, insurance business activities are ongoing. It means that the insurance marketplace can be viewed as more promising than other industries. Asuransi NIAGA CIGNA Life, with its strong financial performance and services, has even been able to increase its customer base during the crisis.
Asuransi NIAGA CIGNA Life's Director and Actuary Angger P. Yuwono said: "In general, NIAGA CIGNA's sales increased with regard to the number of policies, even with its slight decrease in face value."
However, Angger, and Asia Pacific CIGNA International's Vice President Steve Lee Novkov, acknowledges that the economic crisis has had a significant impact on the insurance industry in Indonesia.
There is a high rate of policy surrendering, coupled with lower productivity, particularly concerning U.S. dollars. "It's hard to identify which market segment will be really successful in the future," said Novkov. This condition is affecting the entire insurance industry.
Therefore, NIAGA CIGNA Life, as an international joint-venture company, is trying to overcome this difficult situation by maximizing its marketing efforts and offering convincing financial security guaranty to its policyholders.
At least, NIAGA CIGNA Life is committed to offering new and attractive products at reasonable prices. These steps have been taken in order to preserve or to maintain NIAGA CIGNA Life's marketing strategy, which is mostly done by attracting people's attention.
With the motto Toward a Better Life, NIAGA CIGNA Life is committed to encouraging its policyholders to actively plan and prepare a better future. Proof of this commitment can be seen in all the products offered by NIAGA CIGNA Life, which include individual insurance products such as scholarships, marital, etc., and group insurance products such as health insurance.
Trust
To maintain policyholders' trust, NIAGA CIGNA Life continues to improve its services quality, which includes claims payments and professionalism from its staff and agents. These are the key to success in achieving people's interest and to maintaining a good image in the eyes of policyholders and the public.
Also, Novkov and Angger praised the government for preparing improved regulations. They are sure that this is a basic step of growth for Indonesian insurance business development.
"At the moment, Indonesia's insurance industry has developed quite well and is already on the right track. The industry now is totally different from 10 years ago," said Angger.
The problem now is how to make existing insurance companies more creative, to create maximum public awareness and to create insurance products with high attraction value.