NIAGA CIGNA Life: Toward a better life

NIAGA CIGNA Life: Toward a better life

In today's economic crisis, insurance business activities are
ongoing. It means that the insurance marketplace can be viewed as
more promising than other industries. Asuransi NIAGA CIGNA Life,
with its strong financial performance and services, has even been
able to increase its customer base during the crisis.

Asuransi NIAGA CIGNA Life's Director and Actuary Angger P.
Yuwono said: "In general, NIAGA CIGNA's sales increased with
regard to the number of policies, even with its slight decrease
in face value."

However, Angger, and Asia Pacific CIGNA International's Vice
President Steve Lee Novkov, acknowledges that the economic crisis
has had a significant impact on the insurance industry in
Indonesia.

There is a high rate of policy surrendering, coupled with
lower productivity, particularly concerning U.S. dollars. "It's
hard to identify which market segment will be really successful
in the future," said Novkov. This condition is affecting the
entire insurance industry.

Therefore, NIAGA CIGNA Life, as an international joint-venture
company, is trying to overcome this difficult situation by
maximizing its marketing efforts and offering convincing
financial security guaranty to its policyholders.

At least, NIAGA CIGNA Life is committed to offering new and
attractive products at reasonable prices. These steps have been
taken in order to preserve or to maintain NIAGA CIGNA Life's
marketing strategy, which is mostly done by attracting people's
attention.

With the motto Toward a Better Life, NIAGA CIGNA Life is
committed to encouraging its policyholders to actively plan and
prepare a better future. Proof of this commitment can be seen in
all the products offered by NIAGA CIGNA Life, which include
individual insurance products such as scholarships, marital,
etc., and group insurance products such as health insurance.

Trust

To maintain policyholders' trust, NIAGA CIGNA Life continues
to improve its services quality, which includes claims payments
and professionalism from its staff and agents. These are the key
to success in achieving people's interest and to maintaining a
good image in the eyes of policyholders and the public.

Also, Novkov and Angger praised the government for preparing
improved regulations. They are sure that this is a basic step of
growth for Indonesian insurance business development.

"At the moment, Indonesia's insurance industry has developed
quite well and is already on the right track. The industry now is
totally different from 10 years ago," said Angger.

The problem now is how to make existing insurance companies
more creative, to create maximum public awareness and to create
insurance products with high attraction value.