Motorola to boost market share
P.C. Naommy, The Jakarta Post, Jakarta
Motorola is striving to boost its market share in this country by launching a series of new cellular phone products, according to a senior official of Motorola's local office.
PT Motorola Indonesia's operations manager Agus Pranata said on Monday that the company would launch five new models: Motorola C550, A760, V868, V690 and MPx200.
"We always try to increase our market share by innovating in technology and marketing strategy," said Agus, adding that he hoped the new products and strategy could raise Motorola's sales in Indonesia by between 20 percent to 30 percent this year. He declined to provide further data on the Indonesian market.
Over the past few years, since sales fell by 60 percent in 1999, Motorola held only 8 percent of the total market share in Southeast Asia, but had 18 percent of the global market share.
To widen the company's market share and meet consumers' budget needs, Motorola has split their products into three price categories, the high-end with prices of Rp 5 million (US$588) and up; mid-range, with the prices between Rp 2 million and Rp 3 million; and low-end, with prices Rp 2 million or less.
"These days, the biggest market volume is attained in the low- end category, thus we have enhanced that with attractive features," said Agus, pointing out that Motorola's new C550 series which would enter the market next week.
The C550 handset is equipped with polyphonic ringtones, an integrated camera of good quality and an Internet-accessible facility.
For the Third Generation (3-G) folks, Motorola has provided the low-end C131 series -- to enter the market in March this year -- and will operate with a CDMA (code multiple division access), using a bandwidth frequency of 800 Mhz and supported with a RUIM card (removable user identity module-card), a kind of SIM card used in GSM (global system for mobile communications).
With this low-end series, consumers can have a GSM cellular phone with the data capacity of up to 350 Kbps (Kilobytes per second).