Momogi Group Acquires Bibica, Poised to Lead Regional FMCG Market
Momogi Group has officially completed the transaction to acquire a majority stake in Bibica, marking the formation of a significant regional-scale business platform for snacks and confectionery in Southeast Asia. The transaction was executed through the takeover of 99.13% ownership of Bibica Capital Co., Ltd., previously held by PAN Group.
With Bibica’s integration, Momogi Group occupies a strong strategic position in the regional FMCG industry, particularly in the snacks and confectionery segment, which is estimated to have a market value exceeding US$25 billion in Southeast Asia, with an annual growth rate (CAGR) of around 5%-7% according to industry research reports such as those from Euromonitor and Statista.
On a pro forma basis, the combined entity will hold a significant market share in Indonesia and Vietnam as the two primary markets in the region, with access to over 270 million consumers in Indonesia and approximately 100 million consumers in Vietnam.
This acquisition also presents strong strategic synergy potential, particularly in cross-border distribution integration, production capacity optimisation, and research and product development collaboration. Momogi Group has the opportunity to expand Bibica’s product penetration into the Indonesian market, while Momogi’s products can be introduced and further developed in the Vietnamese market.
Overall, these synergies are expected to drive revenue growth while enhancing profitability through sustainable operational efficiencies.
Momogi Group’s Director, Servin Njoo, stated, “The acquisition of Bibica is a strategic step to build a strong and sustainable regional FMCG platform. By combining the strengths of brands, distribution, manufacturing capabilities, and innovation from both entities, the company sees great opportunities to accelerate expansion into various markets in Southeast Asia and position the combined entity as one of the dominant players in the region.”
“This transaction is part of our portfolio optimisation strategy and capital allocation to core sectors, while ensuring that Bibica is in the hands of the right strategic partner to continue its next growth phase. We believe Bibica will grow rapidly now that two legendary Indonesian and Vietnamese brands have united,” added PAN Group’s Director, Ms. Nguyen Thi Tra My.
Bibica itself is one of Vietnam’s leading confectionery brands with a solid business foundation and a consistent track record of growth.
In 2025, Bibica recorded pre-tax profit of VND160 billion, a 20% year-on-year increase and the highest level in the company’s history. This performance reflects the success of the operational transformation undertaken and the vast growth potential that remains open, especially with the support of a larger regional platform through Momogi Group.
Looking ahead, Momogi Group will focus on operational integration between Indonesia and Vietnam, strengthening brand positioning in each market, and expanding into other Southeast Asian countries and beyond. The company will also continue to drive production capacity improvements and cost efficiencies to support a larger business scale.
With the foundation established through this transaction, the combination of Momogi and Bibica has strong potential to become a market leader in the snacks and confectionery segment in Southeast Asia, supported by economies of scale, brand strength, and a targeted regional expansion strategy.