Ministry of Tourism promotes Indonesia's tourism beauty through First Class Indonesia
Jakarta (ANTARA) – The Ministry of Tourism is strengthening Indonesia’s tourism promotion in international markets through collaborative publication of the First Class Indonesia program to raise awareness of the ‘Wonderful Indonesia’ brand in European markets, particularly the Netherlands.
“This collaboration demonstrates a shared commitment to delivering world-class tourism content rooted in strong storytelling and emphasising authenticity and sustainability. We are optimistic that this programme will further increase international visitors’ interest in visiting and experiencing Indonesia firsthand,” said Tourism Minister Widiyanti Putri Wardhana in an official statement confirmed in Jakarta on Saturday.
Widiyanti said the Netherlands was chosen as the premiere location for First Class Indonesia due to the close historical ties between the two countries, consistent tourist visit trends, and the Dutch travellers’ high interest in cultural, nature-based, and sustainable experiences.
Additionally, the Netherlands is among Indonesia’s 15 target foreign tourist markets for 2025–2026.
First Class Indonesia presents a travel series showcasing the wealth of Indonesia’s tourist destinations through inspiring storytelling and high-quality visuals. The TV series not only displays the beauty of the destinations but also highlights cultural values, local wisdom, and Indonesia’s commitment to developing sustainable tourism.
A cinematic visual approach combined with strong storytelling is seen as effective in building a positive perception of Indonesian destinations, increasing international public awareness, and driving interest to visit flagship destinations such as Bali, Sumba, and Lombok.
Choosing these publication channels is expected to further strengthen Wonderful Indonesia’s position in the European market.
The First Class Indonesia series showcases Bali’s spiritual and cultural richness through sacred rituals, traditions, wellness practices, cuisine, and world-class hospitality services.
In Sumba, she notes that the series highlights the authenticity of ancestral traditions, local crafts, and the social impact of sustainable tourism development.
Meanwhile in Lombok, the programme shows the harmony between natural beauty, adventure activities, and tourism practices that preserve the environment.
Through these narratives, the programme asserts that Indonesian tourism develops based on sustainability, cultural preservation, and the empowerment of local communities as the foundational pillars of destination development.
“Each episode captures Indonesia’s unique rhythm, reflecting a nation that is diverse yet united, deeply rooted in tradition while continuing to evolve with the times,” said Widiyanti.
The series is officially broadcast through RTL 4, one of the largest commercial television channels in the Netherlands targeting adults aged 25–54 and modern families. The channel reaches around 1.6 million viewers per week and about 4 million viewers per month.
In addition to television, the programme is also available on the Videoland streaming platform, broadening digital exposure and enabling a wider audience across Europe to enjoy the content throughout 2026.
She is optimistic that Indonesia’s tourism publicity through credible Dutch media will further strengthen Indonesia’s image as a world-leading destination. The effort also forms part of cultural diplomacy that strengthens people-to-people ties between the two countries through the tourism sector.
Through these targeted and collaborative promotional steps, Widiyanti hopes that Indonesia’s 2026 foreign tourist visitation target, projected at between 16 and 17.6 million visits, can be achieved.