Ministry of Law: Collaboration between Isyana and students produces potential IP works
The Ministry of Law states that the collaboration between musician Isyana Sarasvati and students from Ciputra University has produced works with potential for intellectual property (IP) protection.
General Director of Intellectual Property at the Ministry of Law, Hermansyah Siregar, said the collaboration has resulted in visual works in the form of stage illustrations and unique, appealing album designs.
“This collaboration demonstrates that synergy between the world of education and the creative industry can produce innovative works that not only have artistic value but also have the potential to become intellectual property assets,” Hermansyah said in a statement confirmed in Jakarta on Friday.
He assessed that the works produced in this collaboration serve as an example of how students’ creative processes can develop into designs with elements of novelty and visual uniqueness.
Therefore, if they meet the specified requirements, he said, those designs can be submitted as Industrial Designs to the Directorate General of Intellectual Property (DJKI) of the Ministry of Law to obtain legal protection.
It is stated that universities can become fertile ground for the birth of creative works that not only have aesthetic value but also have intellectual property protection potential if registered officially.
For that reason, he opined that Ciputra University’s experience shows that creative processes in the campus environment can produce works that not only function as academic assignments but also have the potential to become economically valuable designs.
“Through collaboration with industry practitioners like Isyana Sarasvati, students gain direct experience in developing creative ideas that can be utilised more broadly,” he added.
Hermansyah also sees Ciputra University’s commitment to intellectual property protection reflected in the active role of the Intellectual Property Centre (Sentra KI) under the Institute for Research and Community Service (LPPM), which consistently encourages lecturers, researchers, and students to register their works with the DJKI.
Those efforts, he continued, bore fruit when in 2020 Ciputra University received an award as the university with the highest number of Industrial Design applications.
Furthermore, Director of Copyright and Industrial Design at the DJKI, Agung Damarsasongko, stated that the practices carried out show that universities can act as drivers in increasing awareness of intellectual property protection among the younger generation.
By registering designs that have elements of novelty, he reminded creators that they obtain exclusive rights over their works, thereby preventing unauthorised use by others.
For this reason, the DJKI continues to invite creators, business actors, and educational institutions to be more active in protecting their creative works through the intellectual property registration system.
“Protection of industrial designs not only provides legal certainty for design creators but also opens up economic utilisation opportunities through licensing or commercial collaborations,” said Agung.
Through collaborations between universities, students, and creative industry players, it is hoped that more innovative works will emerge and receive intellectual property protection.
Such steps are seen as an important part in building a national creativity ecosystem while ensuring that the works of the nation’s children have added value and competitiveness in the future.