Ministry of Home Affairs Holds Technical Guidance on Communication Strategy Formulation for Synchronisation
The Republic of Indonesia’s Ministry of Home Affairs (Kemendagri) is strengthening communication synchronisation between the central government and regions through Technical Guidance (Bimtek) on Formulating Domestic Government Communication Strategies.
The event, taking place from 7-10 April 2026, is being held at the Building of the Regional Human Resources Development Agency (BPSDM) of Kemendagri in Kalibata, South Jakarta.
In his remarks, read by the Head of the Information Centre (Kapuspen) of Kemendagri, Benni Irwan, on behalf of Secretary General (Sekjen) Kemendagri Tomsi Tohir, emphasised that strengthening communication synchronisation is crucial for maintaining consistency in policy delivery amid the increasingly rapid dynamics of information flows.
Benni underscored the need for alignment in narratives between the central government and regions to prevent differing perceptions among the public.
“The central government and regions do not operate independently but move together in one narrative, one direction, and one goal,” Benni stated in a written statement on Wednesday (8/4/2026).
Benni affirmed that amid the rapid spread of information, communication is a determining factor in policy success.
Therefore, the government is required not only to be responsive but also to deliver messages accurately, in a structured manner, and in accordance with societal social conditions.
Furthermore, Benni explained that strengthening government communication is part of Kemendagri’s coaching and supervisory functions towards regional governments (Pemda).
The role of public relations institutions is deemed strategic in bridging policies with public understanding, including translating technocratic language into easily comprehensible narratives.
Through this Bimtek, Kemendagri encourages the enhancement of regional government apparatus capacities in compiling planned, data-based, and contextual communication strategies, while building an integrated government communication ecosystem.
“The success of government communication is not measured by how much information we convey, but by how far the public understands, trusts, and feels the benefits of the policies we implement,” he concluded.