Indonesian Political, Business & Finance News

Microsoft expands marketing

Microsoft expands marketing

JAKARTA (JP): Microsoft Indonesia is expanding its marketing
wings in the country by assigning PT Sistech Kharisma as the
second distributor of Microsoft products here.

Andy B.T. Khoo of Microsoft Indonesia said yesterday that the
appointment of the new distributor is to support Microsoft's
efforts to tap the domestic computer software market, which is
still marred by allegedly rampant copyright violations.

In addition to Sistech, other Microsoft products -- Disk
Operating System, Windows '95, MS Office, MS Word, MS Plus,
Visual Basic, Visual Foxpro, VisualC++ -- are distributed here by
PT Tech Pacific.

Sistech's business manager, David Yaohari, said the sales
growth of computer software in Indonesia is behind hardware
growth due to copyright violations.

The sales of personal computers in Indonesia, which reached
some 350,000 sets last year, are projected to increase to more
than 500,000 sets this year. (rid)

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