Microsoft expands marketing

Microsoft expands marketing

JAKARTA (JP): Microsoft Indonesia is expanding its marketing wings in the country by assigning PT Sistech Kharisma as the second distributor of Microsoft products here.

Andy B.T. Khoo of Microsoft Indonesia said yesterday that the appointment of the new distributor is to support Microsoft's efforts to tap the domestic computer software market, which is still marred by allegedly rampant copyright violations.

In addition to Sistech, other Microsoft products -- Disk Operating System, Windows '95, MS Office, MS Word, MS Plus, Visual Basic, Visual Foxpro, VisualC++ -- are distributed here by PT Tech Pacific.

Sistech's business manager, David Yaohari, said the sales growth of computer software in Indonesia is behind hardware growth due to copyright violations.

The sales of personal computers in Indonesia, which reached some 350,000 sets last year, are projected to increase to more than 500,000 sets this year. (rid)