Madu Uray Distributes 30,000 Honey Sticks During Ramadan

Jakarta, CNBC Indonesia – Madu Uray (PT. Rejeki Tujuh Alam) has made Ramadan a moment to broaden tangible social impact. This year, the company is again running its annual programme ‘Ramadan Berbagi 30,000 Honey Stick’, distributing 30,000 honey sticks to orphans and the underprivileged in several regions of Indonesia. One symbolic moment of the programme took place at Masjid Al-Ikhlas PIK 2, the first mosque to be built in the PIK 2 area and recently inaugurated. During the event, the Madu Uray team broke fast together and distributed honey sticks to around 500 attending orphans. Marketing Director Patricia said the programme forms part of a long-term brand strategy that integrates business growth with sustainable social contributions. ‘We want to be a brand that grows not only through sales but also grows with the positive social impact we can deliver. Our target is not merely distribution figures, but how the impact we create each year can be even greater,’ she said in a formal statement on Thursday, 5 May 2026. The Ramadan Berbagi 30,000 Honey Stick programme is not a single event. The activity at Masjid Al-Ikhlas PIK 2 symbolises a series of distributions that take place throughout Ramadan. The Madu Uray team directly conducts the screening and visits to various orphanages and child welfare communities to ensure aid reaches the intended recipients. All distribution processes are conducted by the internal team to maintain transparency and accountability. The programme first began in 2017 and is now in its ninth year of implementation. Each year, the number of orphanages benefiting grows in line with the company’s expansion. Honey sticks were chosen because they are among children’s favourite products. With a practical stick packaging, honey can be consumed directly or mixed into warm water. Beyond being portable and hygienic, honey is known as a natural energy source suitable for consumption during sahur or berbuka puasa. ‘Berbuka with sweetness’ tagline becomes increasingly relevant as awareness of healthier consumption choices grows. ‘We hope honey becomes a choice for Indonesian families to break their fast, especially for those becoming more health-conscious,’ adds Patricia. Brand Purpose-Driven Strategy in Ramadan Momentum. Amid rising public expectations of brands with value and social responsibility, the programme forms part of Madu Uray’s positioning as a purpose-driven brand. The distribution of 30,000 honey sticks is designed as a measurable and planned social impact, not merely symbolic. Madu Uray emphasises that business growth in Ramadan goes hand in hand with expanding social impact. The biggest challenge in this nationwide programme is ensuring all distributions reach their intended recipients. To this end, Madu Uray chose a model of direct distribution by the internal team, in collaboration with orphanage managers and local communities. The activity at Masjid Al-Ikhlas PIK 2 is just one part of a series of distribution events during the holy month. Madu Uray will continue to visit various orphanages and social communities until the target of 30,000 honey sticks is fully distributed. Looking ahead, the company hopes the number of beneficiaries will continue to rise year by year, in line with brand growth.