{
    "success": true,
    "data": {
        "id": 1591052,
        "msgid": "madu-uray-distributes-30-000-honey-sticks-during-ramadan-1772726841",
        "date": "2026-03-05 21:48:01",
        "title": "Madu Uray Distributes 30,000 Honey Sticks During Ramadan",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "Now in its ninth year since launching in 2017, Madu Uray's Ramadan Berbagi 30,000 Honey Stick programme has distributed 30,000 honey sticks to orphans and the underprivileged across Indonesia. A symbolic moment took place at Masjid Al-Ikhlas PIK 2, where the team broke their fast with around 500 orphans and handed out the honey sticks. The initiative forms part of a long\u2011term brand strategy to grow the business while delivering sustainable social impact, with distributions managed entirely by the internal team to ensure transparency and accountability.",
        "content": "<p>Jakarta, CNBC Indonesia \u2013 Madu Uray (PT. Rejeki Tujuh Alam) has made\nRamadan a moment to broaden tangible social impact. This year, the\ncompany is again running its annual programme \u2018Ramadan Berbagi 30,000\nHoney Stick\u2019, distributing 30,000 honey sticks to orphans and the\nunderprivileged in several regions of Indonesia. One symbolic moment of\nthe programme took place at Masjid Al-Ikhlas PIK 2, the first mosque to\nbe built in the PIK 2 area and recently inaugurated. During the event,\nthe Madu Uray team broke fast together and distributed honey sticks to\naround 500 attending orphans. Marketing Director Patricia said the\nprogramme forms part of a long-term brand strategy that integrates\nbusiness growth with sustainable social contributions. \u2018We want to be a\nbrand that grows not only through sales but also grows with the positive\nsocial impact we can deliver. Our target is not merely distribution\nfigures, but how the impact we create each year can be even greater,\u2019\nshe said in a formal statement on Thursday, 5 May 2026. The Ramadan\nBerbagi 30,000 Honey Stick programme is not a single event. The activity\nat Masjid Al-Ikhlas PIK 2 symbolises a series of distributions that take\nplace throughout Ramadan. The Madu Uray team directly conducts the\nscreening and visits to various orphanages and child welfare communities\nto ensure aid reaches the intended recipients. All distribution\nprocesses are conducted by the internal team to maintain transparency\nand accountability. The programme first began in 2017 and is now in its\nninth year of implementation. Each year, the number of orphanages\nbenefiting grows in line with the company\u2019s expansion. Honey sticks were\nchosen because they are among children\u2019s favourite products. With a\npractical stick packaging, honey can be consumed directly or mixed into\nwarm water. Beyond being portable and hygienic, honey is known as a\nnatural energy source suitable for consumption during sahur or berbuka\npuasa. \u2018Berbuka with sweetness\u2019 tagline becomes increasingly relevant as\nawareness of healthier consumption choices grows. \u2018We hope honey becomes\na choice for Indonesian families to break their fast, especially for\nthose becoming more health-conscious,\u2019 adds Patricia. Brand\nPurpose-Driven Strategy in Ramadan Momentum. Amid rising public\nexpectations of brands with value and social responsibility, the\nprogramme forms part of Madu Uray\u2019s positioning as a purpose-driven\nbrand. The distribution of 30,000 honey sticks is designed as a\nmeasurable and planned social impact, not merely symbolic. Madu Uray\nemphasises that business growth in Ramadan goes hand in hand with\nexpanding social impact. The biggest challenge in this nationwide\nprogramme is ensuring all distributions reach their intended recipients.\nTo this end, Madu Uray chose a model of direct distribution by the\ninternal team, in collaboration with orphanage managers and local\ncommunities. The activity at Masjid Al-Ikhlas PIK 2 is just one part of\na series of distribution events during the holy month. Madu Uray will\ncontinue to visit various orphanages and social communities until the\ntarget of 30,000 honey sticks is fully distributed. Looking ahead, the\ncompany hopes the number of beneficiaries will continue to rise year by\nyear, in line with brand growth.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/madu-uray-distributes-30-000-honey-sticks-during-ramadan-1772726841",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}