Logistics Strategy Becomes Key to E-Commerce Growth Post-Ramadan

After the momentum of Ramadan and Eid al-Fitr, which marked the peak of e-commerce activity in the first quarter of this year, brands are now entering a crucial phase to reorganise operations while maintaining growth momentum. The post-peak season period demands greater preparedness, not just for sustainability, but also to scale up more strongly in the next cycle. This year’s Ramadan performance saw Power Commerce Asia achieve significant growth with an increase of up to 50 per cent year-on-year compared to the previous year. This surge not only reflects rising demand but also underscores the importance of scalable and integrated operational readiness. The growth was driven by a combination of effective strategies, from multi-fulfilment penetration and strengthening operational fundamentals to collaborative strategies as an omnichannel enabler partner. “The Ramadan momentum provides a real picture that growth does not solely depend on campaigns, but also on the operational readiness behind them. Multi-fulfilment becomes key to ensuring distribution remains optimal amid demand surges,” said Hadi Kuncoro, CEO of Power Commerce Asia. In the increasingly competitive omnichannel ecosystem, warehouses play a strategic role as the logistics orchestration hub, from stock management and order processing to last-mile delivery. The location and readiness of warehouses are determining factors in maintaining business performance, especially after demand spikes during peak seasons (festive seasons). “Many brands focus on campaign momentum but often overlook the subsequent phase. However, it is in this phase that operational foundations must be strengthened so that the business can sustain and be ready to face the next peak more optimally,” added Hadi.