Livestock Investment Scheme Under Scrutiny: Sweet Promises Lead to Uncertainty
KEDIRI, EAST JAVA – The partnership livestock investment industry is currently rocked by negative issues. The name Telurkita.com, under the auspices of PT Assasta Sampoerna Indonesia, has become a hot topic after several partners reported indications of default on the capital they had deposited.
The modus operandi used is considered modern: leveraging the power of social media and live streaming to build trust, yet ending in uncertainty over fund returns for its investors.
“Visual Trust” Strategy Through Social Media
Based on investigations by the team, Telurkita.com extensively uses platforms like TikTok and Instagram to demonstrate the existence of their business. Almost every day, management conducts live streams from locations claimed to be chicken coops and operational offices.
Visuals of thousands of chickens in production and busy staff activities serve as the main “weapon” to attract public interest. However, for the victims, this is now seen merely as a visual trust strategy to cover up the company’s actual financial condition.
“We were deceived by what we saw. Seeing them live every day, showing a grand office and full coops, who wouldn’t believe it? We thought this was a real business, not a sham investment. But when it came time to fulfil the profit-sharing promises, they started disappearing,” said one partner who suffered losses of tens of millions of rupiah.
Partnership Scheme: Sweet Promises on Notarised Paper
Telurkita.com offers investment packages that appear highly structured. For Rp3,500,000 per unit (plus Rp300,000 notary administration fees), investors are promised fixed income profit-sharing of Rp294,300 every month. This contract is claimed to apply for 24 months after a 6-month chicken rearing waiting period.
However, field reports show a worrying pattern. Several partners report that after the waiting period ends, profit-sharing payments are made only one or two times. After that, management begins using various technical excuses, from “reorganising coops” to operational losses, to delay their obligations.
Reality at the Head Office: Deserted and Without Certainty
The investigative team attempted to verify the existence of PT Assasta Sampoerna Indonesia’s head office at Jl. Jayakatwang No. 227, Dsn. Kweden, Kec. Ngasem, Kab. Kediri. The results were shocking; the on-site conditions were the complete opposite of what is often shown in live streams.
The office was observed to be devoid of significant activity. Staff present at the location were unable to provide concrete answers regarding the clarity of partners’ funds. Testimonies from local residents further reinforce suspicions of major internal company problems, mentioning numerous people from out of town coming to demand promises but leaving empty-handed.
Unilateral “Buyback” Efforts and Legal Team Threats
The conflict peaked when management began offering a buyback option or return of initial capital, admitting that the coop conditions were “not doing well.” However, this offer is seen as a new trap.
The company unilaterally imposed an instalment scheme up to 5 times over a 10-month period (payments every 2 months). When partners rejected this and demanded full settlement based on the fact that the company offered the buyback, management resorted to threats by invoking a “legal team” to quell protests.
Legal Review: Indications of Breach of Contract and Embezzlement
In response, legal practitioners assess that unilaterally changing the fund return agreement to long-term instalments constitutes a clear breach of contract under Article 1238 of the Civil Code. Furthermore, if the funds cannot be proven to have been used as per the MOU, it could lead to suspicions of violations under Article 378 of the Criminal Code on fraud or Article 372 on embezzlement.
“If the company offers capital return due to admitting operational incapacity, then payment must be made in cash and immediately, unless there is a new agreement from both parties. Forcing instalments is a form of delaying that harms consumers,” emphasised a legal representative from one of the partner consultants.
Advisory to the Wider Public
The public is urged not to be easily swayed by visual displays on social media. Video documentation and live streaming are not guarantees of a company’s sound financial health. As of this report, the leadership of PT Assasta Sampoerna Indonesia has not been reachable for confirmation regarding the certainty of the repayment date for all partners’ capital still held in the company’s accounts.
The partners have now united and secured all transfer evidence and MOU documents as proof to report this case collectively to the East Java Provincial Police (Polda Jatim) and the Financial Services Authority (OJK).