Let Eid Be The Light: The Harvest Motivates Quranic Memorisation Children
Dessert retail company The Harvest has launched a social programme titled “Let Eid Be The Light” as an effort to provide support and motivation to children memorising the Quran during Ramadan leading up to Eid al-Fitr 2026.
The programme features joint iftar meals and distribution of charity packages to orphaned children and Islamic students studying the Quran at various foundations. The initiative is intended not only as an opportunity for fellowship but also to inspire children to continue their Quranic learning and memorisation.
Sylvia Andriani Rizal, Chief Executive Officer of PT Sentra Aktaha Horeca and leader of The Harvest, stated that the campaign emerged from the company’s reflection on the importance of sharing joy during Ramadan. The company’s products—cakes, biscuits and gift hampers—have always been associated with moments of happiness and celebration in people’s lives.
“Looking at our products like cakes, biscuits and hampers, they are all very closely connected with happiness. People usually buy our products to celebrate important moments in their lives,” she explained.
Through the “Let Eid Be The Light” programme, the company aims to expand the meaning of happiness by introducing social activities that benefit children studying the Quran. The company also symbolically presented charity packages to representatives of two foundations in support of orphaned children and Quranic memorisation students.
Sylvia acknowledged that not everyone has equal opportunity to experience joy during Ramadan and Eid al-Fitr. Therefore, the company sought to create activities that could help bring happiness whilst also motivating children pursuing Islamic education.
The Harvest’s network of approximately 100 outlets has been leveraged as a platform to mobilise public participation in these social activities. She hopes each outlet can serve as a “small light” spreading goodness throughout the community.
“We believe every act of kindness is like a light that can spread. If every store lights one lamp of goodness and consumers participate, then the impact can be felt by increasingly more people,” she said.
Artist and model Fairuz A. Rafiq also shared her experience in cultivating children’s love of the Quran from an early age. She noted that her children’s success in memorising the Quran was not dependent on parents having similar abilities, acknowledging that neither she nor her husband are Quranic memorisers.