Lebaran Shopping Discount Festival 2026: Government and Retailers Set Targets

Jakarta, CNBC Indonesia – The government, together with mall operators and retailers, has launched the Belanja di Indonesia Aja (BINA) Lebaran 2026 programme to encourage consumption ahead of Eid al‑Fitr. The programme is aimed at increasing retail transactions while also strengthening economic growth at the start of the year.

Coordinating Minister for the Economy Airlangga Hartarto said the government targets BINA Lebaran transactions this year to reach Rp53 trillion, up about 20% from last year. “I am monitoring BINA; the target now is Rp53 trillion, and this is up 20% compared to the year before,” Airlangga said during the launch of BINA at The Food Hall, Senayan City, Jakarta, on Friday (6 March 2026).

He expressed hope that the shopping momentum ahead of Eid would stimulate domestic consumption and lift economic performance in the early part of the year. “We hope this will continue to boost domestic consumption. We hope this momentum can drive economic growth in the first quarter,” he added.

Meanwhile, Trade Minister Budi Santoso said the BINA Lebaran 2026 programme is an instrument to safeguard public purchasing power while increasing domestic consumption through collaboration between modern retailers, department stores, malls, and SMEs. “Today we are launching BINA Lebaran 2026. So this is actually an instrument to raise the purchasing power of people and also increase domestic consumption. So this is a good collaboration between retail, department stores, malls, and SMEs to support or welcome Eid al‑Fitr,” he said.

Alphonzus Widjaja, Chairman of the Indonesian Shopping Centre and Retailers Association (Hippindo), said the BINA programme is designed to strengthen the domestic economy amid a global environment full of uncertainty. “Belanja di Indonesia Aja (BINA). The programme is indeed designed to strengthen the domestic economy,” he said.

The programme runs from 6–30 March and involves around 800 brands and 80,000 stores across the country. “From the retail side, we have 800 brands, 80,000 stores. Food and beverages are involved. Clothes, electronics, stores, all are included, and there are categories such as medicines and various others as well; we are pushing them,” he said. He emphasised that stock levels, particularly for locally produced goods, would be maintained to meet community needs during the Eid period. “Most importantly is domestic consumption. We are trying to ensure adequate stock. The locally sourced stock is fairly well protected,” he added.

Meanwhile, Alphonzus Widjaja, Chairman of the Indonesian Centre for Shopping Centre Managers Association (APPBI), stated that 414 shopping centres nationwide would participate in the programme. “414 shopping centres across Indonesia will participate in this year’s BINA Lebaran,” he said. He noted that footfall at shopping centres has risen by around 10% to 15% compared with last year and is expected to continue through Eid al‑Fitr. “I think the trend is quite good; footfall to date is up by roughly 10% to 15%, and we predict this will persist until after Eid al‑Fitr,” he said.

According to him, the peak of sales is anticipated in the two weeks before Eid, before people begin returning home for the holidays, and on the second day after Eid al‑Fitr. “But the second day of Eid is more for holidays. So the spending pattern will shift a little; currently (before Eid) nearly all categories are likely to see increased sales, but after Eid or on the second day it will be more focused on food, drink and entertainment,” he concluded.

(fab/fab)