Learning from SVB and Credit Suisse, OJK Regulates Banks' Social Media

JAKARTA, KOMPAS.com - The Financial Services Authority has issued guidelines on the utilisation of social media for national banking. These guidelines are contained in a book titled Banking in Social Media Guideline.

The Executive Head of Banking Supervision at OJK, Dian Ediana Rae, stated that social media has become a strategic channel for banks. This platform is used to strengthen interactions with customers, expand the distribution of information and services, and increase customer loyalty.

The need for guidelines is considered urgent to ensure that banking social media activities are managed systematically, professionally, and responsibly.

“The use of social media in the banking industry also brings new risks, particularly reputational risks stemming from the dynamics of sentiment in the digital space that could potentially shake financial stability,” said Dian in a written statement on Monday (6/4/2026).

The second pillar regulates risk management. Social media risks are integrated into the bank’s risk management framework.

The third pillar covers compliance and monitoring. All social media activities must align with internal policies and regulations.

The guidelines also include crisis communication strategies. A new instrument in the form of a social media stress test is introduced in banking risk management scenarios.

The preparation of the guidelines refers to global learnings. The cases of the collapse of Silicon Valley Bank and Credit Suisse serve as references.

Dian emphasised that financial stability is not only determined by balance sheet performance and financial ratios. The speed and quality of digital communication management also play a role.

Banks are required to be able to monitor, analyse, and respond to public sentiment quickly and accurately.