KuCoin Launches 1 Million USDT Futures Airdrop Programme to Boost Participation in New Listings

KuCoin, a leading global cryptocurrency exchange, announced today the ‘Trade New Futures & Share 1M Airdrop’ programme. It offers a total prize of 1,000,000 USDT to users who hold positions in newly listed futures contracts. Rewards are calculated hourly based on the length of time a position remains in the market (time-in-market) and the level of position exposure. By emphasising continued participation during the early trading period of a listing, the programme aims to foster healthier participation, strengthen initial liquidity stability, and reinforce the listing ecosystem. New listings typically involve rapid price discovery, liquidity shifts and high short‑term trading activity. KuCoin’s position‑based approach is designed to encourage more natural liquidity formation by rewarding duration of participation rather than merely trading speed. This approach reduces the relative advantage of event-driven high‑frequency trading strategies. The programme’s structure supports trading that is more transparent and stable during new listings. It also aligns incentives with more measured and sustained market participation, while helping eligible users offset the costs of holding positions and contributing to early‑stage market stability. The programme also strengthens KuCoin’s position in the altcoin and perpetual futures markets. According to CryptoQuant’s Annual Exchange Leader Report 2025, KuCoin ranks among the top two exchanges globally for perpetual altcoin trading. Perpetual trading involving altcoins outside the eight largest by market capitalisation, alongside the eight major altcoins, accounts for more than 50% of perpetual trading volume on KuCoin. The exchange’s diverse derivatives liquidity provides broader access to new crypto assets while helping new listings grow with steadier market participation. In addition to as a trading incentive, the programme reflects KuCoin’s focus on improving the development process for new markets. By rewarding based on time-in-market participation, KuCoin encourages users to engage with new listings in a more stable manner, improving initial liquidity quality and helping projects and new markets navigate early volatility with greater user participation. About KuCoin Founded in 2017, KuCoin is a leading global crypto platform trusted by more than 40 million users in over 200 countries and regions. The platform provides innovative digital asset services that comply with regulation, including access to more than 1,000 tokens, spot and futures trading, institutional wealth management, and Web3 wallets. Alongside recognition from Forbes and Hurun, KuCoin has earned SOC 2 Type II and ISO 27001:2022 certifications as evidence of its commitment to high security standards. With AUSTRAC registration in Australia and MiCA licences in Austria, KuCoin continues to expand regulatory compliance across regions under the leadership of CEO BC Wong, building a reliable and trusted digital asset ecosystem. For more information: www.kucoin.com