KKV Officially Enters Indonesia, Opening 10 Stores in 6 Cities

JAKARTA – The Chinese lifestyle retail brand KKV has officially entered Indonesia with plans to open 10 stores in six cities in stages. This expansion marks Indonesia as one of the main focuses of the company’s regional development strategy in Southeast Asia. In the initial phase, KKV stores will appear in several major cities such as Jakarta, Bali, Surabaya, Semarang, Bekasi, Tangerang, and Padang. Chief Operating Officer of International Business at KK Group, Rojen Wu, stated that Indonesia is viewed as a strategic market in the company’s global expansion agenda. “Indonesia is a highly strategic market for our global expansion. Through KKV, we aim to deliver a retail experience that is not only visually appealing but also offers quality global products at affordable prices for young consumers,” Wu said in an official statement on Sunday (26/4/2026). Amid the dominance of e-commerce, KKV sees a shift in retail trends towards more interactive or experiential offline shopping, particularly among the younger generation. Each store is said to feature more than 10,000 types of products (stock keeping units/SKUs), ranging from snacks, beauty products, trendy toys, to everyday lifestyle needs. The company emphasises an approach that prioritises store aesthetics, product variety, and competitive pricing, accompanied by regular collection updates. The expansion in Indonesia also complements KKV’s presence in other Southeast Asian countries, such as the Philippines, Malaysia, Vietnam, and Thailand. This concept is reinforced through thematic installations, attractive product layouts, and interactive visit flows to encourage a more immersive shopping experience. In conjunction with the store openings, KKV has prepared various interactive activities. On 1 May 2026, one outlet in Jakarta is scheduled to host activities such as gacha and photobooths. Meanwhile, on 3 May 2026, actress Michelle Ziudith is slated to appear at the store opening events. Additionally, the company has prepared various promotions, including reward programmes with minimum purchase requirements during the grand opening period. Unlike the trial approaches commonly used by some international brands, the company is pursuing a structured and aggressive expansion strategy by directly targeting the opening of 10 stores. Currently, KKV operates under KK Group and has more than 700 stores worldwide. The company offers more than 10,000 products across various categories, including snacks, beauty, trendy toys, and other lifestyle products, and aims to strengthen the experiential offline shopping concept in the Indonesian market.